Sergio Mottola

Sergio Mottola is the President and CEO of the Web3 Music Association (W3M) and the founder of Music Protocol.13 He is an experienced executive with expertise in finance, advanced technologies, and international regulation frameworks.3

Some key points about Sergio Mottola:

Professional Background

• Over 20 years of experience in corporate strategy and business development6
• Previously worked in blockchain policy before founding W3M and Music Protocol2
• Former crypto regulator5

Current Roles

• President and CEO of the Web3 Music Association (W3M)1
• Founder of Music Protocol5
• Founder of Public Pressure5

Vision and Work

Mottola is focused on integrating blockchain technology into the music industry to address challenges in managing and monetizing intellectual property.24 He advocates for:

• Tokenizing music catalogs using blockchain technology
• Creating a new digital infrastructure for music rights management
• Streamlining licensing and tracking of music usage
• Empowering industry professionals to adopt advanced technologies

Initiatives

• Launched the Web3 Music Association to facilitate industry-wide research and development in advanced technologies like AI, blockchain, and mixed reality1
• Introduced the Music Protocol, a digital infrastructure designed to transform music rights into dynamic assets14

Mottola's goal is to ensure the music industry becomes a driving force in the digital age, actively shaping the infrastructure that will support its future.3