University of Maryland - Robert H. Smith School of Business

Managing Partner at Anorak Ventures

San Francisco, California, United States

The next decade will be defined by the emerging technology of today.
Our passion is to understand these technologies and invest in teams with the right mix of intellect, experience, leadership and integrity to succeed.

Anorak Ventures

Managing Partner

MSIV is leveraging our community’s resources and expertise to boost promising local new ventures and help them become the next great North Bay company.

Marin Sonoma Impact Ventures

Advisor

Product Marketing lead for Employer Branding, Analytics and Display Advertising. Focus on the introduction of new and innovative product features to provide exceptional value for employers.
-  140% YoY sales growth for Employer Branding products. 190% YoY sales growth for Display Advertising
-  160% YoY increase in time on site for customer analytics
-  Worked closely with product, PR, and demand-gen to successfully launch 6 new products driving revenue, average customer spend, and time on site

Short stint as a Business Development lead restructuring reseller program
-  180% QoQ growth in reseller revenue, adding 5 new clients
-  Renegotiated all contracts with more favorable rev share and payment terms

Glassdoor

Business Development Lead

Oversaw marketing and promotion for all products as pertaining to the games industry, including Maya, Maya LT, 3dsMax, Motionbuilding, Mudbox, and Gameware lines.
-  Accountable for product/pricing strategy; budget planning; market research, brand creation/extension; and go to market strategy.
-  Aligned product and engineering to repurpose and reposition Scaleform middleware achieving yr. 1 sales $1.5m
-  Managed $800,000 annual marketing budget within 2% variance & delivered QBRs to senior management
-  Speaker at key global gaming events including GDC, KGC, and SIGGRAPH

Autodesk

Marketing - Games Technology Group

Led budgeting, planning, and creation/execution of all marketing, advertising, and PR. Supervised marketing/web design group and partnered with product/engineering teams to develop UX design, product value propositions and positioning strategies. Traveled worldwide to tradeshows and customer events as corporate spokesperson and product ambassador. Conducted M&A due diligence and negotiations resulting in successful $37M acquisition of Scaleform by Autodesk in March 2011.

Scaleform

Director of Marketing

Led company from startup to £2M annually, building scalable brand, concept, and infrastructure to fuel rapid, profitable growth of 5 London-area locations.
Raised £450k through successful investor roadshows to fund initial concept and subsequent expansion
Led concept development, store design, and expansion plans for new outlets; hired/ supervised a peak team of 62 staff; and led marketing, PR, and business development efforts.

Pure Food

Co-Founder

Provided marketing, sales, and customer support for financial software company. Led product presentations/demos to current/prospective clients, hosted regular training seminars to audiences of 350+ participants.

Greg Castle