Serene Shalan

Professional Background

Serene Shalan is a seasoned expert in investment attraction and business advisory services, boasting a rich career that spans multiple organizations and sectors. With a robust background in both private and public sectors, Serene has made significant contributions to economic development, entrepreneurship, and technology ecosystems across the MENA region. Her comprehensive experience includes pivotal roles in high-profile organizations that shape the economic landscape, making her a highly regarded professional in her field.

Her journey started in the realm of public relations, where she laid a strong foundation for her career with a Bachelor of Arts in Public Relations and Organizational Communication from Pepperdine University. This initial step ignited her passion for communication and strategic engagement, skills that she would later apply extensively in her professional endeavors.

Education and Achievements

Serene Shalan is equipped with a formidable educational background that complements her professional expertise. She honed her management and leadership skills with an MBA from the prestigious London Business School. This program not only enhanced her strategic thinking abilities but also provided her with a global perspective on business practices.

Additionally, Serene earned her degree in Business Administration from the University of California, Berkeley, which is renowned for its rigorous academic standards and innovative approach to business education. Here, she strengthened her analytical and operational skills, making her well-prepared for the complex challenges of the business world.

Notable Professional Roles

Over the years, Serene has served in multiple esteemed positions that underscore her adaptability and forward-thinking approach to economic growth:

• Director of Investment Attraction at Dubai Department of Economy and Tourism: In this vital role, Serene led initiatives to promote Dubai as a premier destination for global investors, enhancing the city’s economic portfolio while fostering international trade relations.

• Investment Promotion and Business Advisory at Abu Dhabi Investment Office: Here, she played a critical role in guiding foreign investors and businesses through the investment landscape in Abu Dhabi, offering insights that facilitated successful partnerships and ventures.

• Entrepreneurship Development at the World Bank Group: Serene’s work at the World Bank Group focused on fostering entrepreneurship and innovation within emerging markets, which is vital for sustainable economic development. Her efforts contributed to creating environments that empower local entrepreneurs.

• Technology Startup Ecosystem Development MENA at Dubai Chamber of Commerce & Industry: At this prestigious chamber, she was integral to building the technology startup ecosystem, ensuring that MENA remains competitive in the global market by supporting innovation and technological advancements.

• Founding Member and Portfolio Manager at Oasis500: As a founding member of this accelerator program, Serene was pivotal in nurturing startups within the region, providing essential mentorship and support services that have helped numerous entrepreneurs thrive.

Achievements

Throughout her career, Serene Shalan has achieved numerous milestones that demonstrate her capability and effectiveness in driving growth and transformation in various sectors. Her strategic vision and hands-on approach have positively impacted several key areas:

• Fostering Foreign Investment: Serene has successfully attracted significant foreign investments in both Dubai and Abu Dhabi by implementing targeted strategies and collaboration with stakeholders, enhancing the regional economy.

• Enhancing Startup Ecosystems: Her initiatives in establishing robust startup ecosystems have been instrumental in facilitating the launch and growth of numerous innovative companies, helping to position MENA as a hub for technological advancements and creativity.

• Public Relations Excellence: Leveraging her academic background, Serene has excelled in enhancing public perceptions of investment opportunities, creating engaging and influential communication strategies that resonate with global investors.

• Sustainable Economic Development: Working with the World Bank Group, she contributed to impactful entrepreneurship programs that encourage local businesses and create jobs, ultimately driving long-term economic sustainability in various communities.

Serene Shalan’s storied career is characterized by a commitment to fostering economic growth, supporting entrepreneurs, and creating sustainable investment opportunities. Her extensive experience across diverse roles and organizations positions her as a leader who is making a significant impact on the economic fabric of the MENA region.