Serena Pasqualetto

Serena Pasqualetto is a seasoned Digital Marketing Manager with a strong background in Online Advertising and E-commerce Marketing since 2013.

She also serves as a part-time lecturer in Digital Marketing, Digital Analytics, and Web Analytics at ESC Clermont Business School and the University of Padua starting from 2016.

Serena specializes in PPC advertising, including Google Ads, Microsoft/Bing Ads, Yandex Direct, and Facebook Ads, alongside being highly skilled in Google Analytics and operating effectively in international settings.

With proficiency in Italian (native), English (proficient), and upper-intermediate levels in French and Russian, Serena is well-equipped for multinational tasks.

Her professional expertise encompasses Online Advertising (specifically PPC advertising), E-commerce marketing, and Search Engine Marketing (SEM). She also excels in utilizing tools like DMP (Salesforce Audience Studio) and Google Analytics to drive digital strategies.

Serena's educational background is extensive, covering a Diploma in Mathematics and French, a Strategic Marketing Management program, an MA in Language Sciences with a specialization in language teaching, an MSc in Social Media Marketing, and a BA in Languages and language sciences focusing on English and Russian.

In terms of professional experience, Serena has held positions such as Digital Marketing Manager across various EU markets at Pixartprinting - a Cimpress Company, Lecturer in Web Analytics at Ecole supérieure de Commerce de Clermont-Ferrand, and Instructor at CNA Veneto Ovest, among others.

Her organizational affiliations include roles at renowned companies like Pixartprinting, FiloBlu, and Language Link Russia, where she has showcased her skills in E-commerce Marketing, content creation, and department support.

Serena Pasqualetto's professional interests lie in International Online Marketing, E-commerce, and Digital Marketing & Web Analytics Training.