Roman Rybalchenko

Roman Rybalchenko is the founder of Roman.ua, a performance marketing agency based in Ukraine.13 He has over 15 years of experience in digital marketing and is known for his expertise in web analytics, data collection, reporting, and insights.25

Roman's professional background includes:

1. Founding Roman.ua in April 2008, where he continues to serve as the leader.1
2. Previous roles in various companies, including:
   • Growth Hacker at Skylum Software (2015-2016)
   • Marketing Director at Intimo.com.ua (2010-2015)
   • Partner at Domovoz.com.ua (2012-2015)
   • Head of e-Marketing department at SEO-Studio (2009-2011)1

He has experience in SEO, contextual and media advertising, conversion rate optimization, and social media marketing.1 Roman is also known for his work as a corporate trainer and business coach, having conducted courses on web analytics, Google Analytics, and conversion rate optimization.1

Roman Rybalchenko holds a Bachelor's degree in Finance, Economics, and English, as well as a Master's degree in Financial Management in Business from Kyiv National Economics University.1 He is active on social media platforms like Twitter, where his username is @Cooluck.4