Serena Advani

Serena Advani, a beauty industry enthusiast, is a knowledgeable and experienced person, highly skilled in cognitive neuroscience, operations, information, and decisions. As an alumna of the University of Pennsylvania's Vagelos Dual-Degree Program, she has a profound understanding of the relationship between neuroscience and decision-making and explores the potential for neuromarketing. She actively works towards social impact initiatives, with a particular interest in sustainability, entrepreneurship, and politics.

Serena has an impressive number of professional experiences across several organizations where she served in various roles. She has previously worked as a Global Strategy Advisor at Bobbi Brown Cosmetics, a Business Analyst at McKinsey & Company, and a Summer Business Analyst at Capital One. Before that, she worked as a Summer Research Intern at Duke University Neuroscience Department, a Summer Intern at NeuroSpire, a Project Manager at GenHERation, and as a Summer Intern at U.S. Senator Kay Kagan. Serena is also a Co-Founder and CEO at Little Green Bus, LLC, a project management company.

Her enthusiasm for the beauty industry stems from her passion for nail art for the past 15 years and her involvement in the Wharton Beauty Club board. Serena's diverse experience and interests make her a well-rounded expert ideal for any social impact initiative, especially in sustainability, entrepreneurship, and politics.