Serena Advani

Serena Advani is the founder and CEO of Seadrop Skincare, a company that is revolutionizing the skincare industry with innovative, sustainable products.12 Here's a comprehensive overview of her background and achievements:

Education and Early Career

Serena holds degrees in cognitive neuroscience and operations from the University of Pennsylvania, where she focused on neuromarketing.1 She later earned an MBA from the Wharton School, serving as co-President of the Wharton Beauty Club during her studies.4

Professional Experience

Beauty Industry Experience::

• Worked on beauty due diligences at McKinsey & Company14
• Held a position in global brand strategy at Estée Lauder Companies, specifically with Bobbi Brown Cosmetics4

Entrepreneurial Journey::

• Founded Seadrop Skincare, a brand that creates waterless, tablet-form skincare products12
• Developed a patent-pending, crushable "just-add-water" skincare tablet that activates into a hydrating facial cleanser13

Seadrop Skincare Innovation

Seadrop's key innovation is its approach to skincare:

• Produces waterless skincare products in tablet form12
• Aims to address sustainability issues in the beauty industry1
• Offers zero-waste, refillable packaging1

Inspiration and Background

Serena's inspiration for Seadrop came from:

• Traditional Indian skincare practices she learned from her family1
• Her background in cognitive neuroscience and experience in the beauty industry1
• A desire to create sustainable, high-quality skincare products2

Recognition

Serena has been named a 2023 Most Influential ESG Leader by Women's Wear Daily, highlighting her commitment to sustainability in the beauty industry.1

Serena Advani's journey from a consumer passionate about beauty to the founder of an innovative skincare brand showcases her entrepreneurial spirit and dedication to creating sustainable solutions in the beauty industry.