Selina Li

MCIM丨Project Manager丨Digital Marketing丨Merchandising丨Business Analyst

Selina (Lianhua) Li is a highly motivated and results-driven innovator with a strong background in the FMCG sector. With a Master's degree in MA Advertising from Bournemouth University and a College Degree in English from Guangdong University of Foreign Studies, Selina has a rich educational background. She has held key positions such as Digital Marketing Consultant and Senior Marketing Manager at 都市丽人DSLR/Cosmo-Lady (China) Holdings Co., Ltd. Selina has excelled in implementing marketing strategies, product merchandising, and profit-oriented programs to maximize revenue and market share. Her expertise includes digital multi-media marketing, product innovation, market segmentation and analysis, and cross-functional team leadership.