Selena Tan

Selena Tan

Selena Tan is a Digital Sales Marketing professional at Maybank, the largest financial services group and leading banking group in Southeast Asia. Based in Kuala Lumpur, Malaysia, her LinkedIn username is selenatgl.1

Professional Experience

• Digital Sales Marketing, Maybank (June 2022 - Present)

  • Developing and implementing digital marketing campaigns aligned with the company's business goals
  • Conducting market research to identify customer needs and preferences
  • Creating engaging content for digital channels like social media, email newsletters, and blogs
  • Measuring and analyzing digital marketing campaign performance using web analytics tools1

• Strategy & Performance Manager, ADA (September 2019 - May 2022)

  • ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, marketing, and eCommerce solutions1

• Senior Digital Marketing Executive, RinggitPlus (February 2018 - September 2019)

  • RinggitPlus is Malaysia's leading financial comparison website
  • Acted as the single point of contact for digital marketing performances for credit card, personal loan and insurance verticals
  • Optimized campaigns and increased monthly paid leads by 7% with an average of 15% card approval within 6 months1

• Campaign Manager, Mitosis APAC (April 2017 - February 2018)

  • Mitosis is a performance marketing agency that drives online sales
  • Managed client expectations and ensured smooth campaign execution within deadlines
  • Planned and controlled budgets for PPC campaigns1

Education

Selena Tan's educational background is not provided in the given search results.