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    Sekoul Krastev

    Managing Director, The Decision Lab • Ex World Bank, BCG & Google

    Sekoul Krastev is a Co-Founder at The Decision Lab, a socially-conscious applied research firm known for its scientific thinking and expertise in behavioral science.

    In his role as Managing Director, Sekoul utilizes a blend of pragmatism and idealism to drive impact for both the organization's clientele and readership, collaborating closely with key stakeholders to leverage behavioral insights for the benefit of businesses and society.

    His educational background includes an MSc from McGill University, a B.A.Sc from The University of Hong Kong, and an Honours B.A.Sc from McGill University.

    Sekoul's professional journey encompasses diverse roles such as Consultant for Behavioral Insights at The World Bank, VP Product Management at iGotcha Media, Co-Founder of concept9 Digital Agency, Associate in Strategy Consulting at The Boston Consulting Group, and an Intern in Sales Operations & Product Management at Google.