Sekoul Krastev

Sekoul Krastev is a Co-Founder and Managing Director at The Decision Lab, an applied research and innovation firm.1 The Decision Lab specializes in using behavioral science and design to assist ambitious organizations in achieving their goals.1

As a professional in the field of behavioral science, Sekoul frequently shares insights and research findings related to psychology, cognitive science, and decision-making on his LinkedIn profile. His posts cover a wide range of topics, including:

Behavioral Science Applications

• Healthcare: Sekoul has shared information about the MyHeart Counts Canada project, which appears to be a behavioral science case study in the health sector.4
• Technology: He discusses the integration of cutting-edge technology in various fields, including the legal profession.2
• Social Media: Sekoul has shared research on how social media can influence pluralistic ignorance, drawing from political science, psychology, and cognitive science.5

Research Interests

Sekoul's LinkedIn activity demonstrates his engagement with various aspects of behavioral science:

• Fundamental Attribution Error: He has shared content about this cognitive bias.3
• AI and Psychological Profiling: Sekoul has discussed how AI can match messages to individual psychological profiles.6
• Agency in Behavioral Science: He advocates for placing agency at the forefront of behavioral science interventions.7

Sekoul Krastev's LinkedIn profile (username: sekoul) serves as a platform for him to share professional insights, research findings, and thought leadership in the field of behavioral science and its practical applications across various sectors.