Sebastian Monroy

Sebastian Monroy is the co-founder and CEO of Zubale, a company that connects gig workers with major retailers in Latin America to fulfill e-commerce orders. Under his leadership, Zubale has grown significantly since its inception in 2018, now employing around 600 people across six countries and generating over $70 million in annual revenue.12

Background and Education

Born and raised in Medellín, Colombia, Monroy's entrepreneurial spirit was shaped by his cultural environment, which values business creation. He moved to the United States at 18 before relocating to Mexico for his education at the Tecnológico de Monterrey. He later earned an MBA from Harvard Business School, where he co-founded Zubale with Allison Campbell, who had extensive experience in retail management.12

Career Journey

Monroy's professional journey began at Procter & Gamble, where he worked for eight years in various sales roles. His determination and innovative mindset led him to pursue entrepreneurship, culminating in the founding of Zubale. The company aims to provide dignified work opportunities through technology, focusing on the rapidly growing e-commerce market in Latin America, projected to reach $100 billion by 2025.13

Leadership Philosophy

Sebastian emphasizes a culture of transparency and resilience within Zubale. He believes that embracing failure is crucial for success and strives to create an inclusive environment for all employees, drawing from his experiences as a member of the LGBTQIA+ community.12

In summary, Sebastian Monroy is a dynamic leader dedicated to transforming the gig economy in Latin America through innovative solutions that empower workers and enhance retail operations.