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Sebastian Mills
Managing Director at BOXRAW
Seb Mills is a technology and digital product leader with extensive experience in the fitness and apparel industry. He has held several key positions at Gymshark, a rapidly growing fitness apparel and accessories brand.12
Career at Gymshark
Seb Mills joined Gymshark in February 2015 as an IT Manager. His career at the company progressed as follows:
- IT Manager: February 2015 - April 2017 (2 years 3 months)
- Tech Director: April 2017 - August 2019 (2 years 5 months)
- Digital Director: August 2019 - December 2022 (3 years 5 months)1
During his tenure at Gymshark, Seb played a crucial role in developing the company's digital ecosystem and supporting its rapid growth.1 He led the IT team and was responsible for ecommerce software implementation, working closely with the Finance team to integrate new systems like Shopify Plus and Peoplevox's Warehouse Management System.2
Current Role
As of January 2023, Seb Mills has taken on the role of Managing Director at BOXRAW, a company based in Coventry, England.1
Education
Seb Mills holds a BSc in Computing for Business from Aston University, which he attended from 2010 to 2014. Prior to that, he studied at Bromsgrove School from 2008 to 2010.1
Other Experience
Before joining Gymshark, Seb worked in IT Infrastructure at Mondelēz International for one year, from June 2012 to May 2013.1
Recent Ventures
In July 2024, Seb announced his involvement with ROCUP, described as the UK's fastest-growing run club.3 This suggests that he continues to be active in the fitness and community-building space even after his time at Gymshark.
