Gemma Hulbert

Gemma Hulbert is a skilled Chief Data Officer at Gymshark, a renowned fitness apparel and accessory brand. Gemma embarked on her journey with Gymshark back in 2016 as an Analyst, where she pioneered as the company's initial data and analytics specialist. Over the years, she has ascended to the forefront of data representation within the organization, now leading data initiatives at the board level. Gemma's primary role involves furnishing critical insights, information, and data-driven products necessary to drive Gymshark's data-centric strategy.

Gemma Hulbert holds a Bachelor of Arts Honours degree in Marketing, Advertising, and Public Relations with a First Class Honours distinction from Birmingham City University. Her academic background has equipped her with a strong foundation in marketing, which she seamlessly integrates into her data-driven role at Gymshark.

Throughout her professional journey, Gemma has held various key positions within Gymshark, showcasing her dedication and expertise in the field. Her previous roles include Insight Director, Customer Insight Director, Senior Insight Manager, and Marketing Analyst. Before joining Gymshark, she also served as a Marketing Analyst at the People's Dispensary for Sick Animals (PDSA), illustrating her diverse experience in both corporate and nonprofit environments.