Sean Chen

Sean Chen is a Client Franchise Brand builder focused on delivering unique Client Value. With a history in global corporations like IBM, Citigroup, UBS, and DBS, he is known for his expertise in brand operations and management across technology and financial sectors.

Sean Chen is a renowned expert in international finance operations and supply chain management in Taiwan. He continuously advocates for technological innovations to enhance user experiences and overall operational efficiency for businesses.

During his tenure at IBM, Sean played a significant role in the Global Business Segmentation project and successfully implemented new finance systems in Taiwan. He later transitioned to a business representative role, contributing to the establishment of new banks in Taiwan in the 1990s.

At Citigroup, Sean Chen was instrumental in driving the digitization of corporate finance E-Business in Asia. He led a team that advised numerous global and Taiwanese top 500 companies in their digital transformation journeys, particularly in operational capital management, establishing strong international partnerships. Under his leadership, the revenue growth rate for trade financing and cash management business remained over 25% from 2000 to 2006, ranking among the top ten globally within Citigroup's network of over 100 countries.

In 2007, Sean founded UBS's Key Client private banking service in Taiwan, exclusively catering to ultra-high net worth clients, pioneering the introduction of family office management structures in the market.

Joining DBS Bank in 2010 post its merger with Hwatai Bank, Sean Chen spearheaded financial service innovation and the establishment of a new financial brand in Taiwan. The 'Global Financial Transaction Services Group' under his leadership achieved a compound growth rate of 38% from 2011 to 2015, leading the market. In 2014, Global Treasurer magazine named DBS Taiwan Bank of the Year. Moreover, from 2013 to 2015, DBS was voted Best Foreign Cash Management Bank by Taiwanese companies in the Asiamoney Customer Poll for three consecutive years.

Sean Chen's emphasis on brand value centered around operational capital and supply chain management consultancy earned DBS recognition as the Best SME Banking Brand by Global Brands in 2015.

In August 2016, Sean Chen founded 'Smart Capital,' focusing on investing in startups and growth strategies utilizing deep learning, blockchain, and IoT technologies for financial services, sports, brands, and consumer markets. Additionally, the company offers consultancy services for enterprise digital transformation strategies.

Apart from his professional achievements, Sean Chen is a basketball enthusiast. From 1980 to 2000, he contributed basketball commentaries to various publications and served as a commentator for NBA broadcasts on Chinese television from 1995 to 2000.