Sean Adams

Sean Adams is the Chief Marketing Officer at Brand Metrics, a company specializing in brand lift measurement for digital advertising campaigns.3 With a career spanning over three decades, Adams has extensive experience in advertising, media, research, and strategy.1

Career Highlights

Brand Metrics:

• Currently serves as Chief Marketing Officer3
• Joined the company in 2018 as a consultant1
• Became a partner in 20191
• Transitioned to Global Insight Director & Partner in February 20211

Previous Roles:

• Founder of The Seed, a strategy consultancy (2016-present in the UK, 2000-2012 in Australia)1
• Head of Commercial Insight at News UK (2012-2016)1
• Brand Communications Director at The Media Palace (1998-2000)1
• Senior Account Planner at The Campaign Palace (1993-1998)1
• Held positions at FCB Global, Ogilvy & Mather, and McCann Erickson1

Expertise and Contributions

Adams specializes in extracting meaningful insights from Brand Metrics' vast dataset of campaign measurements, which includes data from over 30 major publishing groups and over 4,500 different brands worldwide.1 He focuses on developing well-informed narratives about what works in digital advertising and why, helping clients grow their future revenues.1

As an industry thought leader, Adams has written about the importance of brand lift metrics in performance marketing, emphasizing their role in measuring campaign effectiveness beyond traditional click-based metrics.2

Professional Achievements

• Led his team to win the Commercial Team of the Year award at News UK in 20151
• Contributed to winning the Mediatel Media Research Awards Grand Prix in 20161
• Part of the team that won Best Media Owner Research Team and Best Custom Research Project at the Mediatel Media Research Awards in 20161

Sean Adams' LinkedIn username is seanadams13, as mentioned in the query.1