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Lena Petersen
Executive in advertising, marketing, media, technology, and communications
Lena Petersen is the Chief Strategy Officer at Sugar23, an entertainment company founded by producer Michael Sugar. She transitioned to this newly created role at the end of August 2024 after spending over eight years at MediaLink, where she served as Chief Brand Officer and Managing Director. At Sugar23, Petersen also holds the title of partner, reflecting her significant role in the company’s strategic direction.
Petersen has a robust background in the media and marketing sectors, having accumulated nearly two decades of experience. Her contributions have been recognized through awards such as the Campaign 40 Over 40 and Adweek 50, which honor influential leaders in advertising and media.123
Highlights
Aug 14 · sugar23.com
Top MediaLink Exec Departs To Join Entertainment ... - Sugar23
Aug 14 · adage.com
Medialink's Lena Petersen to join Sugar23 | Ad Age Agency News
Mar 14 · Adweek
What's Next for MediaLink Following Michael Kassan's Exit - Adweek
Jan 5 · Campaign US
'AI everywhere': What to expect from advertising CES 2024 - Campaign US