UC Santa Barbara

University of Colorado Boulder

University of California, San Diego

Senior Data Scientist - Search Ads  at Apple

San Diego, California, United States

Apple

Senior Data Scientist - Search Ads

The Climate Corporation

Customer Analytics Team Leader

Dedicated to driving insights and improving the customer experience for the Yahoo Search product.  Currently lead a cross functional team of data scientists.  Recently developed a method for clustering advertisers based upon how customers react to their ads.  Helped develop and evaluate hundreds of online experiments.  Created many new metrics that enable the improvement of customer retention and engagement.  Worked together with engineering teams to instrument metrics tracking of new products.  Created internal reporting and visualization dashboards using both Tableau Server and Shiny Server.

Yahoo

Senior Search Data Scientist

Conducted customer engagement research from “big data” Hadoop resources using both Pig and Hive.  Delivered weekly presentations at executive staff metrics meetings.  Delivered a longitudinal analysis on the impacts of advertising on customers.  Developed an internal analytics team website for tracking work.  Classified customer search terms using graph based machine learning methods.

Senior Analytics Manager

Drove hypothesis-based A/B testing from end-to-end, and made recommendations based on data insights.  Managed a conversion funnel report that was widely used among product managers.  The past tax season I oversaw numerous A/B tests, landing page tests, and site design tests that were intended to improve the user experience while increasing revenue.

Intuit

Senior Web Data Analyst (Staff Level)

Managed and coached a team of Data Analysts.  The group supported Marketing, Sales, the Executive team, and others with research and reporting.  Managed analysis of Direct Mail A/B Marketing test campaigns.  Conducted a customer segmentation analysis.  Created a popular metrics trends report that was delivered to executive management on a monthly basis.

Union Bank

Vice President / Manager, Business Intelligence & Analytics

Conducted email campaign analysis research. Researched online music purchase history, and segmented customers.  Collaborated with the data warehousing team on a project to develop a new OLAP data cube.

Musicmatch

Marketing Data Analyst

Worked closely with the CEO and one other developer to build the new company.  Worked directly with outside business partners to increase product awareness.  Answered customer service calls and emails.  Analyzed website traffic, and product usage to forecast growth.

SIPphone, Inc.

Director of Analytics

Managed a group of Web Analysts. Developed and maintained a popular internal company website that contained over two hundred automated metrics reports.  Analyzed the results of online user surveys.  Created customized lists for e-mail campaigns using SQL queries.

Vivendi Universal/MP3.com

MP3.com

Created total ownership cost estimates for multi-million dollar information technology projects for the U.S. Navy client. Developed numerous parametric cost estimating relationships using non-linear multiple regression predictive modeling techniques.

KPMG Consulting

Management Consultant

Created total ownership cost estimates for multi-million dollar missile defense projects for the U.S. Navy client. Developed numerous parametric cost estimating relationships using non-linear multiple regression predictive modeling techniques.

Scott Wied