Scott Fasser

We're hiring for my MarTech team! - I'm a full stack digital marketer. Systems thinker. Developer of marketing strategy at the intersection of communication and technology.

Scott Fasser is a seasoned marketing professional currently serving as a Principal Managing Consultant specializing in MarTech/MarComm at Point B.1 With over 30 years of experience, he has built a career focused on the intersection of communication and technology.2 6

Professional Background

Scott describes himself as a full stack digital marketer, systems thinker, brand builder, and strategist.2 His expertise spans various areas, including:

Digital Marketing: He has a strong background in digital marketing strategies and implementation.
Business Development: Scott has experience in building, managing, and growing businesses across different industries.1 6
Qualitative Research: His background includes work in qualitative research methodologies.
Enterprise-Grade Machine Learning: Scott has expertise in applying machine learning technologies to business solutions.6

Education and Skills

Scott Fasser received his education from the University of Washington.1 His skill set combines marketing acumen with technological proficiency, allowing him to navigate the rapidly evolving digital landscape effectively.

Current Role and Approach

In his role at Point B, Scott likely leverages his extensive experience to provide strategic consulting in marketing technology and communications. His approach seems to emphasize:

Contextual understanding of digital shifts
Integration of communication and technology
Strategic thinking in brand building
Innovative application of digital marketing techniques

Scott Fasser maintains an active presence on LinkedIn, where he shares insights and engages with content related to digital marketing, technology, and business strategy.3 4 5 His LinkedIn username is indeed scottfasser, as mentioned in the query.