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    Scott Knoll

    Founder and Chief Executive Officer at Guideline (fka PC Dreamscape LLC)

    Scott Knoll is the Chief Executive Officer at Guideline, a position he has held since May 2020.1 He is a seasoned executive with extensive experience in leadership roles across various companies in the technology and advertising sectors.

    Professional Background

    Prior to his current role at Guideline, Scott Knoll served as the CEO of two notable companies:

    1. Integral Ad Science
    2. Datran Media1

    His career history also includes executive positions at:

    • DoubleClick Inc.
    • Verified Person Inc.
    • Virtual Emporium1

    In these companies, he held roles such as Managing Director Asia Pacific, VP of Global Tech Solutions Operations, and SVP of Business Development.1

    Education

    Scott Knoll has a strong educational background:

    • MBA from Harvard Business School
    • BA in Economics from Princeton University1

    Current Role

    As CEO of Guideline, Knoll has been involved in strategic initiatives, including the recent roll-up of two leaders in ad spend and pricing data, Sqad and SMI.2 He is part of a seasoned executive team that includes COO & co-founder David Hahn and other key leaders.5

    Personal Information

    Scott Knoll is based in Park City, Utah.34 He maintains an active presence on professional networks, with over 500 connections on LinkedIn.3 His LinkedIn username is indeed scknoll, as mentioned in the query.

    Scott Knoll's leadership style appears to involve engaging with his team and fostering a positive work environment. For instance, he recently expressed excitement about bringing the entire Guideline company together for a week of work and fun, including team members from Australia and the UK.6

    Highlights

    Dec 11 · marketecture.tv
    Guideline - CEO Scott Knoll explains the Sqad and SMI roll-up
    Guideline - CEO Scott Knoll explains the Sqad and SMI roll-up
    Aug 16 · prnewswire.com
    Guideline Expands Executive Leadership Team - PR Newswire

    Related Questions

    What is Scott Knoll's background before becoming CEO at Guideline?
    How did Scott Knoll's role at Integral Ad Science prepare him for his position at Guideline?
    What strategies has Scott Knoll implemented at Guideline?
    What are the key achievements of Scott Knoll in his career?
    How did Scott Knoll's experience at DoubleClick Inc. influence his leadership style?
    Scott Knoll
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    Location

    Park City, Utah, United States