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Scott Knoll
Founder and Chief Executive Officer at Guideline (fka PC Dreamscape LLC)
Scott Knoll is the Chief Executive Officer at Guideline, a position he has held since May 2020.1 He is a seasoned executive with extensive experience in leadership roles across various companies in the technology and advertising sectors.
Professional Background
Prior to his current role at Guideline, Scott Knoll served as the CEO of two notable companies:
- Integral Ad Science
- Datran Media1
His career history also includes executive positions at:
- DoubleClick Inc.
- Verified Person Inc.
- Virtual Emporium1
In these companies, he held roles such as Managing Director Asia Pacific, VP of Global Tech Solutions Operations, and SVP of Business Development.1
Education
Scott Knoll has a strong educational background:
- MBA from Harvard Business School
- BA in Economics from Princeton University1
Current Role
As CEO of Guideline, Knoll has been involved in strategic initiatives, including the recent roll-up of two leaders in ad spend and pricing data, Sqad and SMI.2 He is part of a seasoned executive team that includes COO & co-founder David Hahn and other key leaders.5
Personal Information
Scott Knoll is based in Park City, Utah.34 He maintains an active presence on professional networks, with over 500 connections on LinkedIn.3 His LinkedIn username is indeed scknoll, as mentioned in the query.
Scott Knoll's leadership style appears to involve engaging with his team and fostering a positive work environment. For instance, he recently expressed excitement about bringing the entire Guideline company together for a week of work and fun, including team members from Australia and the UK.6