Scott Kennedy

Scott Kennedy is a dynamic eComm analytics expert with a strong track record in synthesizing data insights, creating business value, and demonstrating strategic acumen across B2C and retail online channels. He recently led a team in implementing a state-of-the-art 'data-driven model' for Amazon, focusing on optimizing costs and operational efficiency. Scott's approach involves collaborating with external vendors, developing innovative proprietary analytical methods, and integrating sales, marketing, content, and operations to boost revenue and reduce expenses.

Scott's educational background includes a Master's degree in Predictive Analytics and Statistics with a focus on Programming from Northwestern University. He also holds a Bachelor's degree in Finance from Southern Illinois University, Carbondale, an Associate's degree in Business from Southwestern Illinois College, and a high school diploma from OTHS.

In terms of professional experience, Scott has held various key positions in reputable organizations. He served as the VP of Digital Strategy & Analytics, Senior Director of Ecommerce Analytics & Tech Capabilities, Director of BI and Ecommerce Analytics at Franklin Sports. Additionally, at Rawlings Sporting Goods, he worked as the Business Analytics Manager for eCommerce & Factory Stores, Strategic Analytics Manager for Retail, and Customer Analytics Manager for eCommerce (Amazon 1P). Scott's career also includes roles such as Sales Operations Analyst at Rawlings Sporting Goods and an IT Audit Intern at Isle of Capri Casino.

Scott Kennedy's expertise lies in leveraging analytics to drive business growth, optimize operations, and enhance the customer experience in the e-commerce and retail sectors. His strategic approach to data analysis, combined with a strong educational foundation, has contributed to his success in leadership positions within the industry.