Scott Kennedy

Scott Kennedy is a seasoned professional in analytics and digital strategy, currently serving as the Senior Director of Ecommerce Analytics & Tech Capabilities at Franklin Sports. His role involves planning, executing, and measuring the company's digital strategies while collaborating with marketing analysts and data engineers. Previously, he held positions such as Director of BI and Ecommerce Analytics at Franklin Sports, focusing on enhancing their Amazon strategy and digital marketing efforts.123

Kennedy began his career in 2010 as an IT Audit Intern at Isle of Capri Casino and later worked at Rawlings Sporting Goods in various analytics roles. He has also served as a Board Advisor for Maryville University of Saint Louis, contributing to analytics-related discussions for their business school.1

Academically, he holds a Bachelor of Science in Finance from Southern Illinois University and a Master of Science in Predictive Analytics from Northwestern University. He has also earned certifications in areas like generative AI and data engineering.1