Scott Karel

Scott Karel is a resourceful and market-driven professional with extensive experience in expanding brand visibility through experiential events to drive engagement, awareness, and consideration.

He excels in developing a brand's market image by launching wide-ranging campaigns that align core mission with market dynamics, focusing on engaging a wide audience and using a data-driven mindset to leverage KPIs for customer and competitor insights.

With a detail-oriented approach and a passion for excellence, Scott is skilled at building and leading multifaceted teams, managing both short-term and long-term projects efficiently.

His background uniquely positions him as a strong leader in engaging external agencies to create impactful events that align with current trends.

Throughout his career, Scott has specialized in defining and executing event strategies to enhance brand value, drive sales, and profitability.

He is proficient in Google Workspace, JIRA, Slack, and MS Office tools, enabling him to effectively manage projects and teams.

Scott holds a Bachelor of Arts degree in Management and Communication from Saint John's University.

His extensive professional experience includes leadership roles such as Director of Events and Payer Relations, Executive Producer, Vice President of Events, Events Marketing Director, and more in companies like Calm, Optum, Rally Health, SixSpeed, Periscope, and The Spark Agency.

Dedicated to exceeding organizational expectations, Scott's passion lies in delivering services that go beyond set standards, making him a valuable asset for any mission-driven project.

To connect with Scott Karel and explore how he can align your objectives and bring focus to your mission, reach out to him at scott.karel@gmail.com.