Scott K.

Scott K. is an accomplished marketing professional with a diverse background including roles at Universal Music, Zynga, Glu/EA, Rappi, and others. During the Covid pandemic, he dedicated his efforts to social impact by joining the U.S. Digital Response to Covid19 Foundation and co-founding Mix4Change, a charity promoting social justice and civic participation.

Currently, Scott serves as the Fractional CMO Lead at Appvertiser, offering senior-level strategy, management, and growth solutions to clients. He has a track record of success in driving revenue and profitability for high-tech products and services across dynamic industries.

As a pioneer in User Acquisition (UA) Mobile Marketing, Scott excels in audience growth and fostering high-value partnership opportunities through targeted strategies and effective communications. He is a recognized Subject Matter Expert in Mobile Marketing, leveraging business acumen to identify trends and launch innovative promotions that drive revenue growth.

Scott brings a range of strengths to his roles, including Performance Marketing, Growth Hacking, Mobile Advertising, Social Media Marketing, Mobile Strategy, and more. He is well-versed in team development, budget management, predictive LTV modeling, and creative brand building. Additionally, he has expertise in re-targeting marketing, mobile partnerships, app store optimization, and consumer insights.

With a background in Philosophy and Political Science from Rutgers University, Scott combines vision, talent, and industry expertise in his marketing endeavors. He has held leadership positions at Appvertiser, Audiomack, Rappi, Firework, Zynga, SwiftKey, Glu Mobile, and Universal Music Group, showcasing his extensive experience in growth marketing, performance marketing, and mobile strategy.

Scott K. is a sought-after industry leader known for his speaking engagements at conferences, mentorship activities, and executive leadership skills. His contributions to the marketing landscape demonstrate a deep understanding of emerging market trends, enterprise sales, PR and communications, ad sales, and finance management.

Scott's multifaceted skill set encompasses iOS & Android product development, mobile app A/B testing, event marketing, and mentorship roles. His role as a CMO-Track Marketer and founder of Mix4Change underline his commitment to driving social impact and innovation in the marketing industry.