Irene Shih

Irene Shih is a prominent figure in the digital marketing industry and the co-founder of TrueClick Media, a growth marketing agency specializing in online advertising strategies. With over 17 years of experience in multi-channel digital marketing, customer acquisition, and growth, Irene has established herself as an expert in her field.1

Professional Background

Irene's expertise lies in:

• Performance marketing
• Creative testing
• Data analysis
• Customer-centric experiences
• Optimizing marketing funnels across various platforms

She has a strong focus on growth hacking, mobile advertising, full-funnel optimization, and digital advertising, particularly in sectors such as E-Commerce, Gaming, Mobile Apps, Entertainment, Consumer Products, and B2B.

Education and Career

Irene holds a degree in Electrical and Computer Engineering from the University of California at Santa Barbara. Throughout her career, she has held several key positions:

• Co-founder of TrueClick Media (since February 2016)3
• Director of Media at Ampush
• Growth Marketing & Distribution Advisor at 500 Startups
• Roles at Plush Digital, Inc., Adchemy, eHealth, Inc., and Mitsubishi Electric

Current Roles and Achievements

In addition to her role at TrueClick Media, Irene is:

• An Angel Squad Member at Hustle Fund, a venture capital firm investing in early-stage startups
• A growth advisor for VC firms such as 500 Startups and Hustle Fund1
• Involved in Paid Social and Display Strategy at I'm From The Future

Irene has designed a media management methodology that has helped build a successful ad agency (which was later acquired) and has trained over 50 media analysts on Meta performance marketing.1

Expertise and Services

At TrueClick Media, Irene and her team excel in:

• Driving customer acquisition and revenue growth for clients
• Optimizing marketing funnels across social media (Facebook, Instagram, LinkedIn)
• Search engine optimization (Google, Bing)
• Display channels like Youtube and Google Display

Irene Shih is highly regarded in the industry for her ability to scale customer acquisition through various digital channels and turn social media advertising platforms into profitable customer acquisition machines for clients.23