Scott Dyer

Scott Dyer is a seasoned professional with a diverse background in media and measurement, currently affiliated with Ovative Group, an independent firm specializing in driving measurable marketing performance.

With an MBA from the University of Minnesota - Carlson School of Management, an MS in Transportation Engineering and Urban Planning from the University of California, Berkeley, and a BS in Computer Engineering from Purdue University, Dyer brings a wealth of educational expertise to his role.

Having held various key positions at Ovative Group including Senior Director of Information Technology, Director of Technology Operations, Director of Product Development Operations, and Senior Manager of Customer Data & Insights, Dyer has demonstrated his versatility and leadership within the company.

His previous experiences include managerial roles at Deloitte, a marketing internship at Ecolab, and consulting positions at Arup and Nelson\Nygaard Consulting Associates, showcasing his broad range of skills in different professional settings.

Dyer's technical marketing background at Hewlett-Packard adds a layer of expertise to his profile, making him a well-rounded professional with a strong foundation in both technology and marketing.

Ovative Group, led by Dale Nitschke, is recognized for its innovative approach in combining media, measurement, and consulting services to provide clients with a comprehensive view of their marketing impact, using the proprietary metric Enterprise Marketing Return (EMR).

The company has received numerous accolades including Adweek Fastest Growing Agencies, Star Tribune's Top Workplaces, Minneapolis/St. Paul Business Journal's Fast 50, and Inc. 5000, solidifying its position as an industry leader.

For more information about Ovative Group and its services, interested individuals can visit ovative.com or engage with the company on social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.