<a href="https://news.google.com/__i/rss/rd/articles/CBMiO2h0dHBzOi8vbWFzaGFibGUuY29tL2FydGljbGUvd2h5LW5hc2EtZ29pbmctdG8tbW9vbi1hcnRlbWlz0gEA?oc=5" target="_blank">NASA is back in the moon business. Here's what that means.</a>&nbsp;&nbsp;<font color="#6f6f6f">Mashable</font>

NASA is back in the moon business. Here's what that means. - Mashable

<a href="https://news.google.com/rss/articles/CBMiO2h0dHBzOi8vbWFzaGFibGUuY29tL2FydGljbGUvd2h5LW5hc2EtZ29pbmctdG8tbW9vbi1hcnRlbWlz0gEA?oc=5" target="_blank">NASA is back in the moon business. Here's what that means.</a>&nbsp;&nbsp;<font color="#6f6f6f">Mashable</font>

The University of Chicago

Carnegie Mellon University

Managing Partner at Astor Perkins

New York, New York, United States

Astor Perkins is a deep tech and sustainability VC that backs mavericks solving some of the hardest problems facing humanity on Earth and in space.

From climate change mitigation and adaptation, longevity, and human survival on Earth and in deep space, to the space economy itself, Astor Perkins is tackling some of the most difficult scientific, engineering, and technical problems that have global market potential.

<a href="https://astorperkins.com/">https://astorperkins.com/</a>

Astor Perkins

Managing Partner

Pioneering a healthier path forward

There’s a world of plant knowledge unknown to the scientific community. Brightseed is an AI-driven data company on a mission to illuminate the biological connections between people and plants at the deepest level. Through a lens of nutrition and wellbeing, our goal is to identify the plant bioactives that advance human health.

Plants create small molecular compounds to communicate with their environment. Bioactives are a special type of plant compound that science knows are paramount in human health. Bioactives show up as antioxidants in blueberries, caffeine in tea, the active ingredient in aspirin, and even in some cancer drugs. However, there was no systematic, scalable way to uncover them — until now.

Brightseed was founded to address the world’s most pressing health challenges. We built Forager to understand nature more deeply than ever before. Our founders share the conviction that the answers for health lie in the natural world — we just needed to know how to look.

We are committed to advancing health by building an ecosystem that delivers bioactives — from agricultural crops to specialized ingredients to pharmaceuticals — to consumers. With every discovery we are growing Forager, the largest knowledge base of the connections between plant bioactives and human biology, and pioneering the next era of health.

Brightseed

Investor

D-Orbit a market leader in the space logistics and transportation services industry with a track record of space-proven technologies and successful missions.

Committed to helping companies profitably and sustainably maximize the opportunities to do business in space today and into the future, the company has developed proprietary space logistics technology and transportation solutions that will accelerate the growth and development of a trillion-dollar space economy, including human expansion into space. With an incremental strategic approach to the space marketplace, D-Orbit is delivering successful customer outcomes today while developing advanced products and services for the needs of tomorrow.

Founded in 2011, before the dawn of the New Space market, D-Orbit is the first company addressing the logistics needs of the space market. ION Satellite Carrier, for example, is a space vehicle that can transport satellites in orbit and release them individually into distinct orbital slots, reducing the time from launch to operations by up to 85% and the launch costs of an entire satellite constellation by up to 40%. ION can also accommodate multiple third-party payloads like innovative technologies developed by startups, experiments from research entities, and instruments from traditional space companies requiring a test in orbit. To further empower satellite operators to achieve a more profitable and effective business, the company has also developed in-house a proprietary cloud-based mission control software suit designed to control entire satellite constellations. D-Orbit’s forward-thinking view has enabled it to consistently create solutions for its customers that save them money and time.

D-Orbit

Bloom Diagnostics wants to make healthcare more accessible through a medical self-testing system.

Bloom Tests are designed to capture specific biomarkers from a few drops of blood. Based on established lateral flow immunoassay technology, they make blood values visible.

They developed the Bloom Covid Antibody Test that uses lateral flow immunoassay technology to detect IgG antibodies against SARS-CoV-2 in the blood of individuals who suspect to have or have had an infection.

Other at-home test kits include ferritin (iron deficiency) and ovarian reserve tests.

Soon it will be possible to measure inflammation markers and many more tests with the Bloom System.

The Bloom Lab has been developed to analyze Bloom Test strips. Quickly and accurately. All while championing data privacy and providing world class ease of use. Setting it up is as easy as plugging it in. It is maintenance free by design and can be easily cleaned and updated when necessary.

The Bloom smart system combines laboratory technology with personalized analysis. The Bloom System is CE mark approved for the EU and Switzerland.

Bloom Diagnostics

Metawave is delivering SPEKTRA™, the first advanced analog beamsteering radar system capable of distinguishing between objects in difficult driving scenarios and in all-weather conditions -- making cars safer and smarter. Using similar beamforming technology, Metawave is also developing its state-of-the-art KLONE™ passive reflectarrays and TURBO™ active repeaters to enable faster, more efficient 5G and fixed wireless deployments to bring high-speed connectivity to billions of users as they connect indoors and outdoors around the world. All of Metawave’s platforms are integrated with AWARE™, Metawave’s proprietary AI software for object detection and classification, and for effective network planning and optimization. Founded in 2017, Metawave is headquartered in Palo Alto and has built its state-of-the-art lab in Carlsbad, CA. Visit Metawave at <a href="http://www.metawave.co">www.metawave.co</a>

Metawave Corporation

Lunar Station provides cutting-edge Lunar Environmental Intelligence for organizations planning and executing missions on the Moon.
- 
LSC offers a suite of solutions that generate 3D renderings, visualizations, reports and analyses that provide:
-  Optimal mission locations
-  Safest navigational routes
-  Immediate cost savings
-  Improved risk reduction

Lunar Station Corp

Omnitron sensors enables full autonomy of self-driving cars and drones with novel silicon photonics processes for sensors in safety-critical systems.

Omnitron Sensors

Official member of the Forbes New York Business Council. Forbes New York Business Council is an invitation-only community for successful entrepreneurs and business leaders in Greater New York. Members are selected based on their depth and diversity of experience and knowledge.

Forbes New York Business Council

Forbes Innovation Columnist

SXSW Pitch (formerly SXSW Accelerator) will feature 50 interactive technology companies from 10 different categories. Browse the full list of 2019 Finalists and Alternates.

A live audience, as well as a panel of expert judges, will discover advancements in various sectors of emerging technology at this SX event. The best part – product demonstrations by the most ambitious talents in the world with the creative new ideas to change it. Catch a glimpse of the industry’s future, with a guided tour by our emcees and judges.

These companies will dazzle a live audience with their company pitch and Q&A with our panel of judges. We will feature 25 companies on Saturday, March 9 and 25 companies on Sunday, March 10. On Sunday, March 10 at 6:30pm we will host the SXSW Pitch Award Ceremony and announce a winner from each category.

Download the 2019 Report from PitchBook to explore 11 years of SXSW Pitch data including industry categories and standout alumni stats from the most VC capital raised to most active investors in SXSW companies and much more.

SXSW

SXSW Pitch (Formerly SXSW Accelerator) VC Judge

Scott’s feature Wiley book Strive is available now. Find out how doing the things most uncomfortable leads to success. Pioneering thought leader Scott Amyx shows anyone striving to succeed, regardless of who or where we are, what we do or have done for a living, or how young or old we are, that the secret to outstanding achievement is not talent but doing the things uncomfortable he calls “strive”.

Drawing on his own powerful story of an impoverished immigrant frequently told that he would mount to nothing, Amyx, now a celebrated venture capitalist and futurist, describes his meteoric rise from obscurity to prominence, which led to the hypothesis that what really drives success is not intellect, opportunities or even network but pursuing personal change that’s uncomfortable.

Strive shows how you can shape your life and your career, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of delightful surprise.

- Strive. Pushing through our limits, doing the hard thing, and focusing on constant and never ending growth and improvement is the ticket to impact and fulfillment!"
-  Tony Robbins, World-Renowned Business Leader and Peak Performance Strategist, Best-Selling Author of Unshakeable, Money Master the Game, Unlimited Power and Awaken the Giant Within

- Strive teaches us to embrace discomfort and achieve success in this exponentially changing world.”
-  Singularity University

- The true alchemy of Strive is that it combines, great storytelling, great anecdotes, and some pretty profound insights. No question Scott Amyx's key takeaway is to get comfortable being uncomfortable… or perhaps find yourself a different journey. Learning to live perpetually outside your comfort zone is perhaps a condition precedent for success -- the special sauce for cooking up ideas that will change the world."
-  Craig Hatkoff, Founder of Tribeca Film Festival

Order Strive: <a href="https://www.amazon.com/Strive-Scott-Amyx/dp/1119387302">https://www.amazon.com/Strive-Scott-Amyx/dp/1119387302</a>

Wiley

Author of Strive: How Doing the Things Most Uncomfortable Leads to Success

Singularity University
Our mission is to educate, inspire, and empower leaders to apply exponential technologies to address humanity's grand challenges.

Singularity University is a global community using exponential technologies to tackle the world’s biggest challenges. Our learning and innovation platform empowers individuals and organizations with the mindset, skillset, and network to build breakthrough solutions that leverage emerging technologies like artificial intelligence, robotics, and digital biology. With our community of entrepreneurs, corporations, development organizations, governments, investors, and academic institutions, we have the necessary ingredients to create a more abundant future for all.

We serve these audiences with a range of products to help them understand rapidly accelerating technologies and how to apply them to positively impact billions of people. Our products include custom educational experiences that transform leaders, stunning conferences that inspire and prompt action, and innovative labs that incubate and accelerate corporate innovation and social impact projects.

Smart City Accelerator
The Singularity University Smart City Accelerator intermixes teams from our corporate clients with industry and specific technology-focused startups. This one-of-a-kind accelerator includes all of the latest best practices in corporate and startup accelerators, as well as our incredible roster of faculty experts, mentors, and coaches throughout the 10-week structured program. During this intensive sprint, teams learn from the world’s leading experts in their field of focus, receive investment up to $100,000, gain customer feedback, and iterate their solution to achieve product-market fit and position for scaling to build the Smart City of tomorrow.

Singularity University

Singularity University Smart City Accelerator VC Judge & Mentor

About Tribeca Disruptor Foundation Fellows
Co-founded by Professor Clayton Christensen and Craig Hatkoff in 2009, the Disruptor Foundation's mission is to raise awareness of and encourage the advancement of disruptive innovation theory and its application in societally-critical domains.

The Foundation’s marquee event, the annual Tribeca Disruptive Innovation Awards, is presented in collaboration with the Tribeca Film Festival and the Harvard Business School’s Professor Clayton Christensen, originator of disruptive innovation theory.

The Disruptor Foundation Fellows are a self-defining, self-organizing community of accomplished and promising innovators, applying transdisciplinary approaches in their work and daily lives to further the study and application of disruptive innovation.

About Tribeca Film Festival
The Tribeca Film Festival brings together visionaries across industries and diverse audiences to celebrate the power of storytelling. A platform for independent filmmaking, creative expression and immersive entertainment, Tribeca supports emerging and established voices, discovers award-winning filmmakers, curates innovative and interactive experiences, and introduces new technology and ideas through panels, premieres, exhibitions, and live performances.

Founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff in 2001, following the attacks on the World Trade Center, Tribeca has evolved from an annual event to spur the economic and cultural revitalization of lower Manhattan to a gathering place for filmmakers, artists, innovators, and the global creative community. Through programs that embrace storytelling in all of its expansive forms—film, TV, online work, VR/AR, and music—TFF reimagines the cinematic experience and explores how art can unite communities.

Tribeca Film Institute

Tribeca Disruptor Foundation Fellow

Member of the Gerson Lehrman Group’s Council of Experts, consulting to private equity, venture capital, institutional investors and corporate clients on investment opportunities and emerging technologies.

Council Member

Book Scott to learn how to systematically and consistently create profound innovation. Break through traditional thinking. Inspire and challenge your audience. Scott delivers actionable insights in an energizing, experiential and engaging manner that creates an environment for real learning and lasting change. His impactful keynote speeches are practical and applicable on the most pressing business challenges of today.

Scott is a highly sought after keynote speaker who has spoken worldwide, including but not limited at the International CES, SXSW, European Commission, United Nations, ITU and Fortune 500 companies. He was voted Top 10 Global Innovation Keynote Speaker by <a href="http://Speaking.com">Speaking.com</a>.

Mr. Amyx is represented by The Harry Walker Agency, London Speakers Bureau, BigSpeak, Thinking Heads, The Sweeney Agency and other major global speaking bureaus.

Scott is an expert in innovation that integrates exponential technologies and out-of-the-box thinking and methodologies to create breakthrough new innovations for organizations. In his recent Forbes column, he discussed the use of crowdsourcing and AI with research-based analogical innovation that can systematically and consistently generate profoundly new-to-the-world innovations that have 10x growth potential.

Testimonials

- Scott has his finger on the pulse!”
-  Amazon

- Engaging!”
-  Tigo

- Trend Spotter”
-  Thinking Heads

- Strive. Pushing through our limits, doing the hard thing, and focusing on constant and never-ending growth and improvement is the ticket to impact and fulfillment!"
-  Tony Robbins, World-Renowned Business Leader and Peak Performance Strategist, Best-Selling Author of Unshakeable, Money Master the Game, Unlimited Power and Awaken the Giant Within

Forbes

Top Global Innovation Keynote Speaker  -  Out-of-the-Box Thinker  -  Experiential, Interactive, Engaging

TEDx brings the spirit of TED’s mission of ideas worth spreading to local communities around the globe. TEDx events are organized by curious individuals who seek to discover ideas and spark conversations in their own community. TEDx events include live speakers and recorded TED Talks, and are organized independently under a license granted by TED.

TED Conferences

Co-Organizer of TEDxWallStreet

Investing using innovative strategies and processes that are aligned with social equity and investors’ incentives. Over 140 global startups in its portfolio.

Loyal VC

Venture Partner

The Council of International Fashion Designers (CIFD) is a trade association, created by the former founders of Miami Fashion Week, which offers selective membership to emerging and established fashion, jewelry, accessories and textile designers/brands, fashion retailers, international trade offices, empowerment foundations, fashion councils and related industry professionals.

The Future of Fashion Conferences
The Future of Fashion conference will consist of a 3-day live event with interactive workshops, seminars, roundtables, master classes, fashion installations, fashion shows and special events. All events are presented by the CIFD strategic partners and business alliances bringing the online component to an offline experience creating meaningful business-driven benefits and relationships for our members' continued growth in the American market.

<a href="http://www.cifd.net/">http://www.cifd.net/</a>

Council of International Fashion Designers

Managing Partner, The Future of Fashion Conferences

Amyx Ventures is an industry building-venture fund specific to countries and economic regions with its strategy pillared on incubating new transformational industries within the context of smart cities. The fund creates advanced IPs, develops technologies around those IPs, validates the business models and products with the market, and then launches smart city startups when there are sufficient evidence of market fit and adoption. Our approach fundamentally differs from traditional VCs as we look to fill major market gaps organically from the inside out. The fund takes an internal incubation model to homegrown industries. The focus is on developing high value-added business models that can help transform industries from domestic niche players to global exporting businesses.

The management team has global strategy, operational and P&L experience, including senior management roles in global and multinational enterprises and startups ranging across sectors from technology, financial services, technology to management consulting. The fund management team are known globally as one of the most prominent and recognized experts and leaders in the smart cities, Internet of Things, cybersecurity, artificial intelligence, cloud technology, decentralized networks, edge computing, and quantum computing with application across ICT, oil and gas, utilities, manufacturing, financial services, healthcare, and other major industries.

The unique advantage of the fund is its team to incubate IP value-added technology and product companies that have the potential to transform the local economy to lead the Fourth Industrial Revolution. The fund’s incubation methodology is able to identify, nurture, harvest, and launch game-changing technology and product companies with effective startup management that can lead to superior returns for investors.

Amyx Ventures

Disrupting & Defining the Next Generation of Services, Devices & Platforms

There is an exciting and clear paradigm shift taking place in the market; a pivot point in UX capabilities, which will impact the future of services and devices, and provide opportunities and challenges for all companies in the ecosystem.

Voice AI, computer vision, haptics, AR, VR, bots and contextual technologies are combining to create a revolutionary new User Interface. Interaction is evolving across multiple devices and platforms, creating new ways to engage through personalization, automation and immersion.

This revolution will celebrated & examined at UX Next, the new show from the creators of IoT World, in San Francisco.

The event will act as a catalyst and showcase the evolution and future direction of Service Enablement.   UX Next bring together technological leaders to debate how these new forces will impact the ecosystem, and define the future industry roadmap. The event assembles the innovators, CEOs, CTOs and CDOs from tech and service providers, global brands and enterprises who are driving the future of these platforms, and the developers who are responsible for creating the next generation of services. Attendance is essential for executives and developers from all sectors of the ecosystem, who need to understand the impact of these changes on their future business & technical strategy.

Informa

UX Next Advisory Board Member

Internet of Things Community Advisory Board Member at Internet of Things Community (IoTC)
<a href="http://iotslam.com/about-us/IoTC">http://iotslam.com/about-us/IoTC</a>

We have assembled a world class advisory board who's function is to focus on the adoption & application of IoT in commercial environments, seeking to understand & contribute to applying the technology or overcoming the wide variety of barriers, inhibitors, and technical & operational issues. In this role, our Advisory Board provide input and guidance to the overall vision, strategy and execution that is helping to shape the current and future direction for IoT Slam, our IoT Community on LinkedIn, as well as the broader IoT industry.

Internet of Things Community (IoTC)

Internet of Things Community Advisory Board Member

Smart IoT London 2017, as part of the largest European conference -- Cloud Expo Europe London, will deliver an insightful, expert–led and wide ranging conference programme, focusing on the implementation, scaling up and monetization of IoT ecosystems and services.

The IoT is considered to be one of the most significant sources of global growth in the coming years because of the way it will change how people live, work and travel, as well as how governments and businesses interact with the world.  The programme itself acts as a mirror onto the ecosystems of organisations, services and solutions emerging around the IoT.

Building on 2016’s success, and governed by a Steering Committee, the composition of which we are shortly to announce, the programme will bring together roughly 200 of the world’s global thought leaders to discuss how the IoT is deployed, managed, secured and best utilised to shape the future of organisational operations and big data analytics.

CloserStill Media

Cloud Expo Europe/ Smart IoT London IoT Board of Patron

Venture1st was founded after working with hundreds of B2B, B2C and B2B2C companies across more than a dozen verticals since 1999, in order to address the main causes of business failure. Most emerging companies don’t make it to Series A because they have difficulty solving critical challenges such as finding Product/Market Fit, raising capital and increasing brand awareness.

Venture1st provides all the critical services startups need during the first three to five years – from idea to Series A. Startups can enter the Venture1st with little more than an idea, or with a mature product, sales and track record. We help develop and enhance products, write business and marketing strategy, employ marketing and PR tactics, make introductions to customers, partners, and human capital, as well as provide financial capital to support the specific business goals and objectives of each startup.

Venture1st

Managing Director

The Independent Oracle Users Group (IOUG) represents the voice of over 20,000 Oracle technology and database professionals and empowers them to be more productive in their business and careers by delivering education, sharing best practices and providing technology direction and networking opportunities.

Independent Oracle Users Group (IOUG)

IoT Board of Director

The AllSeen Alliance is a nonprofit consortium dedicated to enabling and driving the widespread adoption of products, systems and services that support the Internet of Everything with an open, universal development framework supported by a vibrant ecosystem and thriving technical community. It is the broadest cross-industry consortium to date to advance adoption and innovation in the “Internet of Everything” in homes and industry.

The Internet of Everything is based on the idea that devices, objects and systems can be connected in simple, transparent ways to enable seamless sharing of information across all of them. As no single company can accomplish the level of interoperability required to support the Internet of Everything and address everyday, real-life scenarios, a cross-industry effort is needed to deliver new experiences to consumers and businesses.

The AllSeen Alliance looks to expand upon the “Internet of Things,” which Gartner predicts will add $1.9 trillion to the global economy by 2020, to include more functionality and interactions across various brands and sectors, such as the connected home, healthcare, education, automotive and enterprise.

AllSeen Alliance

Consortium Member

Turn Disruption Into Innovation

In PwC’s Annual Global CEO Survey, 62% expressed concern about the impact of disruption in their industry. Disruption is coming from all direction -- from the Internet of Things, blockchain cryptography, AI/ machine learning, data analytics, decentralized computing to changes in consumer behavior. The shift in paradigms are reshaping financial services, CPG, advertising, retail, luxury, manufacturing, consumer electronics, healthcare and services.

How will your firm turn disruption into opportunity?

ABOUT AMYX+
Award-Winning Internet of Things Business Transformation Firm

Voted Top IoT Rockstar by HP Enterprise
Voted Top IoT Influencer by Inc. Magazine
Voted Top in the Business of IoT by Relayr
Voted Top Global IoT Expert by Postscapes
Voted Top IoT Authority by the Internet of Things Institute
Featured as a Top Internet of Things Company by Postscapes
Voted Most Influential in Smart Cities and IIoT by Right Relevance
Winner of the Cloud & DevOps World Award for Most Innovative Vendor

Amyx+ is an award-winning IoT business transformation firm specializing in IoT strategy, innovation & product development. As a thought leader in the Internet of Things, Amyx+ has the creative horsepower and the development prowess to execute even the most complex client engagements.

Amyx+ is working with international and multinational enterprises to help 1) understand the impact of IoT disruptions, 2) formulate and sharpen their IoT strategy, 3) quantify the business case, 4) experiment, learn, validate, 5) develop game changing technologies, and 6) launch innovative IoT products and services worldwide.

Amyx+

Chief Executive Officer

Artificial Intelligence of Financial Advice.
Automated wealth management mobile and web platform for the less than $1MM investors that provides highly personalized advice at the lowest cost structure.

Clariity

Co-Founder & CEO

Clariity gift cards allow family and friends to give the gift of financial dreams - college savings, retirement, home, car, vacation or anything you can dream. No matter what the occasion - birthday, baby shower, housewarming, Christmas or just because, a Clariity gift card is a gift that keeps on giving by kickstarting a financial dream. After your family or friend receives your gift card, using Clariity’s advanced technology and proprietary algorithms, they can begin to design their financial dream. Clariity equips families with expert knowledge, analysis and options to implement family goals in a holistic manner. Clariity provides a visually immersive experience to help families visualize their dreams and goals.

Socius empowers consumers by connecting them to the most relevant and optimal sales promotions anytime, anywhere, serving as a Clearinghouse Sales Promotion Platform for retailer and manufacturers.  Socius uniquely positions sales promotions in a way that the experience is unintrusive, consumer-driven on-demand model.

Socius

Jobulee takes the pain out of candidate placement by supplying a holistic Talent Acquisition Lifecycle solution that addresses recruiter & employer needs using intelligent matching algorithm combined with human computation matching.

Jobulee

As a pioneer in online self-directed advice, with nearly 500,000 online plans on Yahoo Finance, helped evolve company product strategy to a fully integrated enterprise Advisor Workstation that supports direct-to-consumers, call center, and advisor channels.  Top rated Wealth Management Platform for mass affluent by Forrester, Celent, and the Aite Group. Innovated a new paradigm for online self-directed advice for prospect and client soloists and validators to increase user adoption, client touch points and lifetime value of clients.  Increased top-line growth by 500 percent, which led to acquisition by Fiserv.

Fiserv

Vice President of Product Management

Paved the future for Demand-Driven Supply Networks (DDSN) to execute cost-efficient, flawless order fulfillment by matching supply and demand using a more robust, technology-supported Sales and Operations Planning process.  Implemented Logility Supply Chain Management Software and Hyperion Business Intelligence platform to drive product innovation and top-line growth.

The Clorox Company

Senior Program Manager

Worked closely with executive management to formulate a clear mission and vision for Schwab’s Advice business, including development of business planning capabilities, long-term strategy, and annual strategic priorities.

Charles Schwab

Senior Strategy Consultant

Directed consulting engagements for various Fortune 500 companies in corporate strategy, operational strategy, M&A integration, data migration, benchmarking, strategic sourcing, manufacturing, product innovation, and technology development.

Senior Management Consultant

Developed an e-commerce business strategy by defining a market niche, sustainable competitive advantages, and implementing systems, processes, and interlocking activities to reinforce the strategy. Achieved profitability within six months and earned 20% and 35% ROI in year one and two. Successfully sold the business in year four.

Tapi, Inc.

Assisted high net worth clients on wealth management growth and preservation.

Prudential Financial

Senior Consultant

Reporting to a Bank Officer at the Federal Reserve Bank, utilized Organizational Development framework to implement a change strategy to align the Economic Research department to Bank’s mission statement. Interfaced with executive management, economists, and researchers to obtain buy-in on organizational change.