Suggestions
Saurabh Srivastava
CMO - APAC & ME
Professional Background
Saurabh Srivastava is a distinguished Growth & Marketing Specialist with an impressive career spanning over two decades. His extensive experience, particularly over 12 years in leadership roles, positions him as a thought leader in the Marketing and Business Growth sectors. Saurabh has showcased an extraordinary ability to build brands and drive business growth, making him a highly sought-after professional in the industry. His multi-industry exposure encompasses various sectors including eCommerce, Fintech, Fashion, Online Travel, SaaS, Gaming, FoodTech, Automobile, Telecom, FMCG, Pharmaceuticals, and Real Estate (PropTech). Throughout his illustrious journey, Saurabh has led cross-functional teams across multiple geographies, consistently achieving outstanding business results through innovative strategies and keen market analysis.
Education and Achievements
Saurabh’s academic background is as impressive as his professional experience. He holds an Accelerated Program on Leadership and General Management from the Indian School of Business (ISB), Hyderabad, where he honed his strategic leadership skills. Additionally, he pursued a Certificate Program in Strategic Marketing at ISB which solidified his marketing acumen. Complementing his marketing qualifications, Saurabh earned a Post Graduate Diploma in Communications from the Mudra Institute of Communications, enhancing his ability to create compelling brand narratives. He also holds a Diploma in Business Finance from ICFAI, Hyderabad, which has equipped him with financial management expertise crucial for making informed business decisions.
Notable Career Positions
Throughout his dynamic career, Saurabh has held several prestigious positions that have allowed him to impact notable organizations significantly. He served as the Chief Marketing Officer (CMO) for Foundit across APAC and the Middle East, where he was responsible for devising marketing strategies that resonated across diverse cultures and markets. At Housr, he held multiple roles, first as the Chief Growth Officer & CMO and also as the CMO & Head of Products, which involved leading marketing operations, product strategies, and growth initiatives.
Saurabh's fractional CXO experiences as CMO, CBO, Brand Strategist, and GTM expert at high-profile companies such as ixigo, Junglee Games, Knowlarity, DineOut, Hubhopper, and Urbanic further highlight his flexibility in driving growth as an integral part of organizational leadership. His role as CMO at Jabong and MobiKwik was pivotal in establishing strong brand identities and enhancing customer engagement in an increasingly competitive market.
Prior to his executive roles, Saurabh gained valuable insights and expertise as VP of Marketing & Product Strategy at ixigo.com, one of India's leading travel companies. His tenure at Maruti Suzuki India Limited as the Media Manager provided him with exposure to large-scale marketing operations and brand management in the automotive sector. Saurabh's journey began in the media industry as a Business Manager at GroupM and progressed through roles like Assistant Manager of Brand Development at Dainik Jagran as well as a Summer Trainee at DDB Mudra Group.
Skills and Expertise
Saurabh's professional journey has endowed him with a wealth of skills and expertise. His excellent conceptual and analytical skills allow him to dissect complex marketing scenarios and business challenges, leading to well-rounded solutions that optimize growth potential. His experience in leading cross-functional teams across geographies enables him to manage diverse teams successfully, fostering collaboration and innovation that contribute to organizational objectives. Moreover, Saurabh's ability to stay ahead of emerging marketing trends has positioned him as an influencer among industry peers and established him as a go-to expert for marketing strategies and brand development.
Achievements
Saurabh's profound impact on the marketing landscape across multiple industries speaks volumes about his achievements. His strategic foresight in launching successful campaigns has enhanced brand awareness and customer loyalty for numerous organizations. He has a proven track record of successfully increasing market share and driving revenue growth. Saurabh is not only recognized for his impressive career accomplishments but is also respected for his continuous contribution to thought leadership through mentorship and sharing insights in industry forums and discussions.