Saundra Marcel

Saundra Marcel is the founder and Principal of Design Minded, a boutique brand studio that specializes in creating thoughtful and unique brand identities for clients.34 She established Design Minded in 2008 with the vision of combining design and thinking into a "mindful" studio practice.2

Professional Background

As an engineer and tech startup CEO, Saundra wears multiple hats and adeptly navigates between business, technology, and investor needs.1 Her diverse skill set allows her to approach design challenges from various perspectives.

Education and Expertise

Saundra holds a BFA in Design and an MFA in Design Criticism, which provides her with a strong foundation in both the practical and theoretical aspects of design.4 This educational background contributes to her ability to create thoughtful and innovative brand solutions.

Design Philosophy

At Design Minded, Saundra leads a team that focuses on helping bold brands and smart startups achieve their creative potential.5 Their unique approach artfully unites design and writing to create comprehensive brand identities.

Personal Attributes

Saundra Marcel describes her superpower as the "endurance of focus," which likely contributes to her success in managing complex design projects and running her own studio.2 This trait, combined with her diverse experience, enables her to effectively lead Design Minded and deliver exceptional results for clients.