Sasha Shor

Sasha Shor is a prominent Group Creative Director at R/GA, known for her visionary leadership in the advertising and creative strategy sectors. With over 20 years of experience, she has worked with a diverse range of clients, including major brands in entertainment, technology, and lifestyle.

Career Highlights

• Current Role: At R/GA, Sasha serves as the Executive Creative Director for the Samsung Global account. She has been pivotal in overseeing brand work and creative teams across various channels, including digital and social media. Notable campaigns she led include the Samsung Galaxy A "Power Awesome" campaign on TikTok and the launch of Galaxy Buds2 featuring Charli XCX.13

• Previous Experience: Before joining R/GA, Sasha was the Executive Creative Director for Dwayne Johnson's Seven Bucks Productions, where she managed creative strategies for projects involving Under Armour and other brands. She has also held significant roles at agencies like McCann Erickson and Iris Worldwide, leading campaigns for clients such as Xbox, Intel, and Diageo.124

• Awards and Recognition: Throughout her career, Sasha has received numerous accolades, including Cannes Lions and recognition from Print Magazine and Graphis. Her work is noted for its innovative approach to storytelling and brand building.14

Education and Personal Life

Sasha holds a BFA in Advertising & Design from the School of Visual Arts in New York City. She is fluent in English, Russian, and Spanish. Outside of her professional endeavors, she resides in Manhattan with her family and engages in various creative projects, including culinary ventures.14

Sasha Shor's extensive background in creative leadership and her ability to drive impactful campaigns make her a significant figure in the advertising industry today.