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Sasha Kurtz Koren
Digital-First Creative Leadership + Brand Strategy // Creative Direction, Art Direction, Advertising, Digital Product, E-comm // Beauty Healthcare Finance (ex Clinique, R/GA)
Sasha Koren is an experienced digital media professional with a background in journalism and digital strategy. She currently works as an Executive Creative Director and Consultant, focusing on journalism innovation projects.1
Key aspects of Sasha Koren's professional background include:
Experience
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Consultant: Koren has been working independently as a consultant since July 2018, specializing in journalism innovation projects.1
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Guardian News & Media: She served as the Editor of the Mobile Innovation Lab from November 2015 to March 2018.1
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The New York Times: Koren held several positions at The New York Times over a span of about 17 years, including:
- Deputy Editor of Interactive News
- Travel and Styles Editor for NYTimes.com
- Opinion Editor for NYTimes.com
- Product Manager and Associate Product Manager for NYTimes.com1
Skills and Interests
Koren's areas of expertise include:
- Digital strategy
- Editorial product development
- Online community building
- Social media
- Participatory journalism
- First-person narratives
- Innovation in story form
- Cross-functional team leadership1
Education and Awards
- Koren holds a BA from Brown University.1
- She was part of the team that won the Online Journalism Award for Technical Innovation in October 2017 for work on live updating news notifications at the Guardian US Mobile Innovation Lab.1
Current Focus
As an Executive Creative Director and Consultant, Koren likely leverages her extensive experience in digital journalism and innovation to help organizations develop and implement creative strategies for their digital platforms and content.