Sasha Dashwood

Sasha Dashwood is a professional in the fashion industry who currently holds the position of Store Architecture & Visual Merchandising Director at Stella McCartney, a renowned fashion brand.1 Based in London, Dashwood has over 500 connections on LinkedIn, indicating a strong professional network in the industry.1

In January 2024, Dashwood announced a new role within the company as the Global Head of Visual Merchandising at Stella McCartney.2 This promotion suggests a progression in their career and an expansion of their responsibilities within the organization. Dashwood expressed enthusiasm about this new position, describing it as "a new adventure working with a true pioneer".2

Dashwood's role appears to involve international responsibilities, as evidenced by their recent work with the Japan team, which they described as a pleasure.3 This international exposure indicates that Dashwood's influence extends beyond the UK market and into global operations for Stella McCartney.

As an Architecture & VM Director, Dashwood likely plays a crucial role in shaping the visual identity and in-store experience of Stella McCartney's retail locations. Their position encompasses both the structural design of stores (architecture) and the strategic presentation of products within those spaces (visual merchandising), which are critical aspects of a luxury fashion brand's customer experience and overall marketing strategy.

Sasha Dashwood's career at Stella McCartney demonstrates their expertise in creating cohesive and appealing retail environments that align with the brand's ethos, particularly given Stella McCartney's reputation as a pioneer in sustainable and ethical fashion.