Michael Robinson

Michael Robinson is a seasoned retail industry veteran and co-founder of Sweft, where he serves as the Chief Product Officer (CPO).1 Here are some key details about Michael Robinson:

Professional Background

Michael Robinson has over 30 years of senior management experience in the retail industry.12 His career highlights include:

• Launching and running Anthropologie.com for 13 years, scaling it to over $200 million in sales1
• Co-founding Sweft, a Workflow Automation platform designed to accelerate product launches for retailers1
• Serving as CEO of Sweft since 20173

Expertise and Achievements

Michael's expertise lies in:

• E-commerce operations and scaling
• Product launch optimization
• Retail technology and workflow automation

His experience at Anthropologie led him to identify a significant market opportunity in addressing product launch delays, which became the foundation for Sweft.1

Personal Information

• Location: Philadelphia, PA, USA34
• LinkedIn username: mkrobinson2124
• Previous residences: San Francisco (native city), New York, London, and Hamburg, Germany12

Role at Sweft

As the CPO and co-founder of Sweft, Michael leverages his extensive retail experience to drive the company's product strategy. Sweft aims to help retailers recover billions in revenues lost due to product launch delays by connecting various departments and streamlining workflows.1

Michael's vision for Sweft stems from his firsthand experience tackling inventory challenges in the retail sector, particularly the issue of new products being "In-Stock, Not-Online" (ISNO).1