Sarita James

Mission-driven Tech CEO at Embark and Board Director at Marathon (NASDAQ: MARA) and NAACP Foundation

Sarita James, CEO of Embark Corporation

Sarita James is the Chief Executive Officer of Embark Corporation, a leading provider of online admissions software for colleges, universities, and fellowships globally. She has held this position since February 2014.1 4

Background and Education

Sarita James holds a Bachelor's degree in Computer Science from Harvard College, where she graduated magna cum laude.1 3 4
She later earned an MBA from Oxford University's Said Business School.1 4
Prior to her current role, Sarita worked at Microsoft Corporation as a Program Manager and Technology Specialist/Consultant, where she was awarded two patents for technologies core to Microsoft's .NET development platform.4
She also served as a Management Consultant at McKinsey & Company, advising high-tech/telecommunications and media clients on growth strategy, operational efficiency, and communications.4

Government and Public Sector Experience

During the Obama administration, Sarita was awarded a White House Fellowship and served as Acting Branch Chief of the Small Business Administration's domestic Microloan program.1 2
She also worked for the New York City Economic Development Corporation, leading the Strategy and Policy division as Executive Vice President.4

Current Roles and Achievements

As CEO of Embark, Sarita has overseen the company's growth, with Embark now powering over 16 million student applications to hundreds of institutions around the world.4
Embark's client list includes prestigious universities like Harvard, Dartmouth, and NYU, as well as prestigious fellowship programs such as the Rhodes Scholarships.4
Under Sarita's leadership, Embark has completed two acquisitions in the music competition/conservatory and study abroad sectors.4
In addition to her CEO role, Sarita serves as an Independent Board Director at Marathon Digital Holdings, a publicly-traded company with a market cap over $2 billion.4

Personal Interests and Writings

Sarita is currently working on her first book, a memoir titled "Family of Equations," which covers her experiences growing up as an Indian immigrant in Indiana and her journey as a female tech CEO.2
She has written freelance articles for The New York Times about her experiences "growing up as an Indian in Indiana" and contributed a chapter to the book "Girls and Young Women Inventing".2 3
Sarita previously served on the board of the Asian American Writers' Workshop.2