Sarah Wittbom

Sarah Wittbom is currently the Data & Product Manager at Inter IKEA Technology Services AB, where she plays a critical role in managing data and product strategies within the organization. Her professional background includes significant experience in e-commerce and technology, having previously served as the CEO and founder of Nordic E-commerce Knowledge. Additionally, she has held key positions at Wipcore and Apsis Sweden, contributing to her expertise in product management and analytics.13

In her current role, Wittbom oversees various initiatives that enhance product development and data utilization within Inter IKEA, focusing on aligning technology with business goals to improve overall efficiency and customer experience.24 Her career trajectory reflects a strong commitment to innovation in the home furnishings sector, aligning with IKEA's vision of creating a better everyday life for many people.2