Clayton Lainsbury

Clayton Lainsbury is a successful entrepreneur and business leader, best known as the founder and former CEO of Crowd Content, a content creation platform that connects businesses with freelance writers.1

Professional Background

Lainsbury has a strong background in sales, marketing, and entrepreneurship. He studied at GP Vanier and earned a Bachelor of Commerce in Entrepreneurial Management from Royal Roads University. He also studied at Northern Michigan University.

Before founding Crowd Content, Lainsbury gained valuable experience in various roles:

• Led sales and marketing efforts at Rack-A-Tiers Mfg. Inc.
• Managed email marketing and network partnerships at Neverblue, a digital marketing agency

Crowd Content

Lainsbury founded Crowd Content in 2011, which became a leading content creation service provider.3 Under his leadership, the company:

• Developed a robust and intuitive content creation platform
• Introduced innovative features like content type selection for tweets and Facebook posts
• Implemented an app directory for efficient workflow integration
• Focused on recruiting and retaining high-quality writers12

In January 2021, Crowd Content (then known as Stellar Media) was acquired by an investment group including Sage Capital and Cetina Capital. Following the acquisition, Lainsbury remained involved with the company as a board member.3

Recent Developments

On October 1, 2024, Lainsbury announced that he would be shutting down the Crowd Content brand after 14 years. He cited growth, evolving client needs, and industry shifts as reasons for this decision.5

Professional Reputation

Lainsbury is well-respected in the business world, particularly in content marketing and digital marketing. He is known for his expertise in these areas and has been described as having unmatched knowledge of the online marketing industry. Colleagues have praised him as being easy to work with.4

Throughout his career, Lainsbury has been recognized as a valuable asset in the business world, known for sharing his knowledge and expertise on entrepreneurship and digital marketing at various conferences and events.