Sarah Tan 🪄

Sarah Tan is a seasoned professional with a background in helping early-stage startups succeed in emerging tech industries through human-centered AI product innovation.

With a rich history in product design, innovation consulting, and venture building, Sarah has contributed to the growth and success of numerous startups by connecting design, technology, and business.

Sarah has designed over 26 AI/Web3.0 products, participated in VC investments in Silicon Valley, and led innovation consulting projects for MNCs focusing on digital transformation and organizational strategy.

Her expertise lies in bridging the gap between design, technology, and business to create ventures that drive product-led growth and successful fundraising outcomes.

Having a strong educational background in Industrial Design from prestigious institutions like the National University of Singapore and Stanford University, Sarah Tan brings a blend of academic knowledge and practical experience to her work at Formatif, a venture design studio she co-founded.

Sarah specializes in fixing conversion blockers for tech startups, ensuring their products, websites, pitch decks, and messaging effectively communicate their value propositions to investors and customers.

Through her experience as a Founder, Community Builder, Design Lead, and Product Designer at various organizations, Sarah has honed her skills in product design, innovation strategy, and business development.

Her unique approach to blending design thinking with AI innovation has resulted in tangible outcomes for startups, helping them create products and brands that resonate with users and investors alike.

Sarah Tan's mission is to help emerging B2B tech startups succeed by offering end-to-end venture design solutions that focus on user-centered experiences, standout branding, and compelling narratives.

To learn more about Sarah Tan's work and how she can help your startup thrive, visit www.formatif.co and explore the services offered by her venture design studio.