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Sarah Potemkin
Global Performance Lead
Sarah Potemkin is an accomplished relationship steward and operator with a rich background spanning over 25 years. She has held prestigious global leadership positions working with prominent clients such as Microsoft and Google. Sarah's career kickstarted during the dot-com boom, where she played a pivotal role in shaping today's digital marketing landscape. Over time, she transitioned into an omnichannel marketing strategist, focusing on operational excellence in areas like product management, organizational design, advanced analytics, and core media fundamentals.
Sarah effectively manages relationships with clients and internal stakeholders, overseeing complex workstreams related to product commercialization, process operationalization, organizational change, and various aspects of media and marketing.
