Sarah Poon

Sarah Poon is a seasoned Senior Innovation Leader with over 12 years of experience in brand strategy and product development.

During her career, she has successfully overseen the launch of more than 40 products in both emerging and established markets for Fortune 500 CPG companies.

Her key strengths lie in effectively leading commercial and technical teams in challenging, fast-paced environments.

Sarah has a demonstrated track record of identifying new market opportunities and driving end-to-end execution with a consumer-centric approach.

She is deeply passionate about fostering disruptive innovation within companies by advocating for Agile and Design-Thinking methodologies.

Sarah Poon pursued her Bachelor of Business Administration (BBA) degree with a focus on Marketing & Strategy at the University of Michigan - Stephen M. Ross School of Business.

In terms of her professional journey, Sarah currently holds the role of Director of New Verticals, Product Marketing at Instacart.

She has previously served in key innovation and marketing leadership positions at renowned companies including Anheuser-Busch and L'Oréal.

Her past roles encompass Head of US Front End Innovation, Senior Director of New Product Delivery, Marketing Director for L'Oreal Paris Haircolor Innovation, and various senior management positions at L'Oréal.

Sarah Poon's early career involved important internships at L'Oréal and Ogilvy & Mather Advertising, fostering her foundation in marketing and planning.

With a solid educational background and extensive hands-on experience in driving innovation, Sarah Poon continues to be a prominent figure in the realm of brand strategy and product development.