Carine Roudil

Carine Roudil is the Chief Marketing Officer at Fromm International, a position she has held since January 2022.1 She joined Fromm in 2016 as VP of Marketing, responsible for brand management, growth strategy, product development, and trade marketing.2

Career History

Carine has an extensive background in marketing, particularly in the beauty and consumer packaged goods (CPG) industries:

• Fromm International: Joined in 2016 as VP of Marketing, later promoted to Chief Marketing Officer2
• L'Oréal: Held various marketing roles including Senior Brand Manager, Global Marketing Director, and Marketing Director for different divisions and zones1
• Danone: Started her career in 1998, holding positions such as Assistant Brand Manager and Brand Manager, focusing on specialty products and kids' products1

Achievements at Fromm

During her tenure at Fromm, Carine has:

• Redefined the company's portfolio, branding, and innovation strategy
• Led the company's digital transformation
• Reshaped the marketing function with her strong business acumen, vision, entrepreneurial spirit, and creative skills2

Education

Carine Roudil has a strong educational background:

• MBA from the University of Ottawa (1997)
• Studied Marketing at NEOMA Business School (1994-1997)
• Attended Lycée St-Jean de Passy (1993)1

Her diverse work experience, spanning over 15 years in beauty and CPG marketing, along with her business strategy expertise gained through operational roles in the US, Canada, and Europe, as well as regional and global positions, has significantly contributed to her success at Fromm International.2