Sarah Meadows

Sarah Meadows is a seasoned Head of Buying with more than 20 years of extensive experience in buying across Gift, Beauty, and Home categories.

She successfully revitalized the M&S Beauty Business by transitioning it from an outdated Own-Label business to a modern and relevant Beauty Department that captivated both existing and new customers through innovative and design-oriented products and enhanced experiences.

In her role at Holland & Barrett, she spearheaded the initial phase of the VHMS Category transformation, revitalizing all aspects of the product proposition.

Sarah excels in curating product ranges, interpreting brands and design briefs to construct product propositions that not only delight customers but also boost sales.

Her approach to success revolves around placing the customer at the core of decision-making and leveraging consumer insights and customer data to inspire innovation and develop successful products and ranges.

Collaboration is key for Sarah, as she thrives in team environments, whether collaborating with designers, strategizing with Board members, or leading teams towards achieving success.

Her educational background includes a BSc in Psychology from the University of Southampton.

Sarah has held various significant positions such as Head of Category at Holland & Barrett, Head of Buying at Space NK, Buying Manager - Beauty at Marks and Spencer, Senior Buyer - Beauty at Debenhams, Buyer at OCEAN RETAIL LTD, and Buying Assistant - Home Accessories at House of Fraser.

She has recently ventured into the wellness industry to broaden her product expertise and skill set, but remains passionate about the Beauty Industry and aims to apply her diversified knowledge back into this sector.