Shereen Holland

Beauty Retail

Shereen Holland is the Vice President of Sales and Marketing at Kevyn Aucoin Beauty, based in New York City. With over 12 years of experience in the luxury beauty sector, she has developed a strong expertise in digital marketing, business strategy, and e-commerce. Her career includes significant roles at various beauty brands, showcasing her skills in negotiation and team management.

Professional Background

Current Role: VP of Sales and Marketing at Kevyn Aucoin Beauty.
Previous Experience:
- Beauty US Retail Consultant (Self-employed) since May 2018.
- Head of Retail at Spotlight Oral Care (Feb 2020 - Oct 2021).
- Chief Merchandising Officer - Digital at NUDESTIX (Jan 2017 - May 2018).
- Head of Regional Buying at Sephora Digital SEA (May 2014 - Nov 2016).
- Regional Beauty Buyer at Zalora (Feb 2012 - Apr 2014).

Education

Shereen holds a degree from Western Sydney University.

Notable Contributions

Holland has been actively involved in discussions about beauty trends, such as contouring, indicating her commitment to innovation in the beauty industry. She participated in a panel hosted by Glossy, where industry leaders discussed the evolving landscape of makeup application and consumer education.1 2 3

Her entrepreneurial spirit and goal-oriented approach aim to enhance brand profitability in the competitive beauty market.1