Sarah Martineau

Sarah Martineau is a math graduate with a strong passion for data revolution and automation.

She has experience in algorithmic trading and analyzing marketing strategies for major companies like Google, Axa, Renault, and Air France.

Sarah is the CEO & Co-founder of Ideta, a company aimed at assisting businesses in their digital transformation by implementing user-centric automation solutions.

She believes in a future where conversational interfaces will dominate the web, focusing on interaction and exchange.

Sarah holds a diverse educational background with degrees from prestigious institutions like ENSAE ParisTech, Paris Dauphine University, and Ecole nationale de la Statistique et de l'Administration économique.

She has previously been involved in various organizations including Réseau Entreprendre Paris, WILLA by Paris Pionnières, ESSEC Business School, and INSEEC.

Her professional journey includes roles as a Professor of Business Statistics & Analytics, Co-founder of SnapCook, Professor of Machine Learning and Marketing Levers, and Consultant and Senior Data Scientist at companies like Ekimetrics and In Fine Group.

Sarah Martineau's expertise lies in leveraging quantitative evidence to support decision-making and recommendations, positioning her as a thought leader in the realms of data-driven marketing and automation.