Sarah Kesselman

Sarah Kesselman

Sarah Kesselman is the General Manager and Head of Music Strategy and Operations at Neon Gold Records, a boutique label within the Atlantic Records/Warner umbrella.1 With over 13 years of experience in the music industry, she oversees global album campaigns for artists such as Charli XCX, Matt Maeson, and Christine and the Queens.1

Key Responsibilities

• Project manages global album campaigns with cross-functional departments to ensure creative direction and narrative are delivered on time1
• Pitches to streaming and social media partners for album releases1
• Curates and produces monthly live event concert series in LA and NYC, showcasing emerging talent1
• Maintains an artist-centric ethos while benefiting from the scale and global infrastructure of Virgin Music Group, Neon Gold's distribution partner23

Career Highlights

• Neon Gold has launched the careers of artists like Tove Lo, Charli XCX, MARINA, Passion Pit and Christine And The Queens, amassing over 15 billion streams and 10 million album equivalents2
• Neon Gold's artists have achieved numerous gold and platinum certifications, as well as Billboard number ones2
• Neon Gold recently signed a global distribution deal with Virgin Music Group and alternative pop stalwarts Phantogram23

Education

• Bachelor of Science in Music Industry from the University of Southern California1

Sarah Kesselman's passion for developing and executing innovative strategies, managing complex projects, and supporting the growth and success of artists has made her a key figure in Neon Gold's success over the past decade.1