Sarah Hromack

Sarah Hromack is a seasoned media strategist and producer with a rich history of more than 15 years in the cultural sector, specializing in digital communications and art-related initiatives.

Currently, Sarah is establishing and overseeing an innovative Digital Communications team at the prestigious Pratt Institute, showcasing her leadership, expertise, and vision for the evolving digital landscape.

Her journey as a pioneer in the industry was initiated during her time as an art blogger and editor and culminated in her role as the inaugural director of the Whitney Museum of American Art's Digital Media Department.

Embracing a unique approach influenced by art studies rather than conventional business strategies, Sarah has been instrumental in shaping groundbreaking concepts around digital platforms, interface design, and audience engagement in the digital realm.

Sarah is widely recognized for her thought leadership in the digital art space, contributing insightful writings to esteemed publications like 'Frieze', 'Artforum', 'Art in America', 'Mousse', and 'Rhizome', offering a fresh perspective on art and visual culture in the digital age.

In addition to her impactful work in various organizations, Sarah has also shared her knowledge as an educator, teaching the strategic synergy between digital media and arts organizations at New York University's Steinhardt School and mentoring students in graphic design at the Rhode Island School of Design.

Her recent endeavors focus on championing issues of equity and representation within the digital sphere, supported by a prestigious Creative Capital - Andy Warhol Foundation Arts Writers Grant in 2016.

Sarah's academic background is equally impressive, holding a Master of Arts degree with honors in Visual and Critical Studies from the California College of the Arts, as well as a Bachelor of Fine Arts degree with honors in Fine Arts and Art History and Theory from the Maryland Institute College of Art.