Sarah Hansson is an experienced event planner and personal trainer with a background in communication and media studies. She holds a Bachelor's degree from Linnaeus University and has studied event management at the Instituto Europeo di Design. She has worked with various organizations such as Morgan Stanley, barcelona-home.com, and H&M in roles ranging from CSR Global Stock Plan Services to social media manager & customer service. Sarah has also had experience as a Sampling girl & Hostess at Red Bull Music Academy and as a shop assistant.

Sarah has a passion for fitness as demonstrated by her current role as a personal trainer at Wellbeing by Sarah. Additionally, she is a former founder of Holographic People. Her professional experience has honed her skills in event planning, communication, media, customer service, and social media management.