Sarah Edwards

Sarah Edwards is a multi-faceted entrepreneur and community leader based in the Minneapolis-St. Paul area. Her role as Strategic Advisor at Upstream is just one of several positions she holds.1 Here's an overview of Sarah Edwards' professional background:

Professional Roles

Founder and CEO of Haus of Sonder: Sarah Edwards is the founder and CEO of Haus of Sonder, a modern connections agency established in January 2017. The company focuses on wrapping culture and community around brands through various services including social media, influencer marketing, content creation, ambassador programs, and events & activations.1

Strategic Advisor at Upstream: In this role, which she has held since November 2021, Sarah works with Upstream to bring people together and celebrate Minnesota's natural beauty. The organization aims to cultivate a shared value of caring for the state's lands, lakes, parks, and streets.1

Other Positions:

• Vivrelle Partner (since January 2021)
• CEO of I AM Sarah Edwards (since August 2010)

Achievements and Recognition

Sarah Edwards has received several accolades for her work in marketing, fashion, and community engagement:

• AdFed 32 Under 32 award (2013)
• Minneapolis Best Wardrobe by City Pages (2014)
• Top Twin Cities Twitterer by City Pages (2014)
• Hometown Hero recognition by Minnesota Vikings (2014)
• Featured in City Pages People Issue (2016)

Community Involvement

Sarah is known for her extensive connections in the Twin Cities area, often referred to as the "Kevin Bacon of Minneapolis." She is involved in various community initiatives, including Fashion Week MN, which she co-founded.1

Sarah Edwards is recognized for her unique style, community-building efforts, and her ability to create authentic connections rooted in values. Her work spans across marketing, social media, influencer relations, content production, and event organization.1