Sarah Douglass

Sarah Douglass is an entrepreneur and business founder with a passion for making outdoor experiences more accessible and affordable. She is the founder of multiple successful companies in the camping and outdoor gear industry.

Business Ventures

Sarah Douglass founded Back to Nature, LLC in April 2015, where she currently serves as the Founder and CEO.23 In the same month, she also established Wise Owl Outfitters, a company that became known for its popular camping hammocks and accessories.13

Under Sarah's leadership, Wise Owl Outfitters grew into a multi-million dollar Amazon e-commerce business. The company's camping hammock became the #1 best-selling product in both the camping and patio categories on Amazon, with nearly 50,000 ratings and an impressive 4.8-star average.1

Business Philosophy and Success

Sarah's business philosophy stems from her belief that everyone should have access to nature, and the cost of enjoying the outdoors should be as affordable as possible.1 This vision drove her to create high-quality, reasonably priced camping gear.

Starting with no formal education or business background, Sarah and her husband Todd began selling hammocks in September 2015. They quickly sold out their initial inventory and reinvested their profits to scale the business.1

Recent Developments

In May 2021, Thrasio, a company that acquires and operates Amazon businesses, purchased Wise Owl Outfitters.1 Following this acquisition, Sarah founded Epoch Brands in April 2015, where she currently holds the position of Founder/Visionary.23

Sarah's success story demonstrates how passion, determination, and a clear vision can lead to significant achievements in the e-commerce and outdoor gear industries, even without traditional business credentials.