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Sara Willard
Senior Executive with three Real Estate cycles of experience in Adaptive Reuse | Development | Investments | Acquisitions | Repositioning Strategy
Sara Willard is a seasoned real estate professional with over 30 years of experience in investment and development, specializing in urban projects, adaptive reuse, residential, and mixed-use properties.3 She is the Founding Partner of Workable City Development, a company she co-founded with Adam Heller in 2016.1
Career Highlights
Sara's extensive career in commercial real estate includes:
- Starting at Prudential Capital, managing workouts and conduit lending
- Transitioning to office development for a national real estate investment trust (REIT)
- Managing national acquisitions for opportunity funds like Greenfield Partners and MacFarlane Partners
- Overseeing NYC acquisitions and project management for ground-up and rehab residential development
- Serving as Senior Project Manager at The Hudson Companies, where she managed four residential projects1
Education and Expertise
Sara holds an undergraduate degree in City Planning from the University of Virginia and an MBA from UC Berkeley.1 Her expertise spans various aspects of real estate, including:
- Acquisitions
- Project management
- Residential and mixed-use investments
- Adaptive reuse of underutilized properties4
Workable City Development
Under Sara's leadership, Workable City Development has grown into a full-scale development company with over $100 million in assets.1 The company focuses on:
- Converting former commercial and industrial properties into residential and mixed-use developments
- Acquiring and repositioning assets for long-term, multi-generational hold periods
- Tackling overlooked and difficult projects that require trust and transparency among stakeholders1
Professional Affiliations
Sara is a member of WX (Women Executives in Real Estate) and has served two terms as an appointed Owner-member of the NYC Rent Guidelines Board.1
Sara Willard's LinkedIn username is sara-williams-willard, and she is currently based in London, England, United Kingdom.2