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Tracey Appelbaum
Co Founder of BedRock Real Estate Partners
Tracey Appelbaum is a prominent figure in the real estate investment sector, serving as the Co-Founder of BedRock Real Estate Partners, which was formerly known as CBD LLC. She has been with the firm since its inception in June 2013. BedRock specializes in the development and acquisition of rental apartments and mixed-use developments, particularly focusing on urban areas from Boston to Washington D.C., with a significant emphasis on New York City. The company currently manages over $635 million in assets across 12 properties, totaling more than 1,100 apartments and retail spaces.1
Professional Background
Before founding BedRock, Appelbaum held several key positions:
- Managing Director at CityView (January 2011 - June 2013)
- Principal at MacFarlane Partners (March 2003 - June 2008)
- Vice President at AvalonBay Communities (July 1994 - March 2003)
Her experience spans decades in real estate investment, development, construction, and management. Notably, during her tenure at AvalonBay, she was involved in significant projects that contributed to the company’s growth into one of the largest residential real estate investment trusts (REITs) in the U.S..1
Education
Tracey Appelbaum holds a Bachelor of Science (BS) in Economics and an MBA with a focus on Real Estate and Entrepreneurial Management from The Wharton School.1
Community Involvement
In addition to her professional endeavors, Appelbaum is active in community service; she serves on the Board of Directors for the JCC in Manhattan and is involved with its Executive Committee, overseeing real estate and building activities.1
Her background reflects a strong commitment to urban revitalization and sustainable development within the real estate industry.