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Sara Walker-Santana
Product Marketing | Strategy | Digital Marketing | B2B & B2C Experience | Customer-Focused | Passionate about Innovation
Sara Walker-Santana is a marketing and product leader with over a decade of experience across industries such as blockchain, cybersecurity, consumer tech, and retail. With a background in digital marketing, content creation, and brand strategy, she has helped clients such as Samsung, Visa, PepsiCo, and Chevrolet increase brand awareness and drive sales. She is also passionate about innovation, emerging tech, and financial inclusion products.
Walker-Santana has a Bachelor of Arts in History from the University of Wisconsin-Madison, and has studied Digital Marketing at New York University and Film/Cinema/Video Studies at the School of Visual Arts. Prior to her work with early-stage technology companies, she managed a $15MM production budget for Macy's omnichannel advertising department.
As a marketing and strategy consultant for various clients, Walker-Santana has a proven track record of growing products through innovation/strategy frameworks, social media, content, and experiential marketing. Her specialties include marketing, strategy, technology, product, digital marketing, growth, social media, content marketing, events, production, and digital transformation.