Sara Wachter-Boettcher

Sara Wachter-Boettcher is a seasoned coach, strategist, speaker, and the driving force behind Active Voice, a company dedicated to enhancing leadership and work culture.

With a background in journalism and German studies from the University of Oregon, Sara brings a unique perspective to her work.

Having led a content strategy and UX consulting firm previously, she delved deep into the dynamics of various tech, product, and design teams, prompting her to establish Active Voice.

Currently, Sara focuses on coaching tech and design leaders, fostering inclusive meetings, and conducting professional development workshops.

An accomplished author, Sara has penned three insightful books: Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, Design for Real Life, and Content Everywhere.

Her extensive professional journey includes roles such as CEO at Active Voice, lead for Product + UX Strategy at The COVID Tracking Project, author, and expert consultant at Rosenfeld Media, Editor in Chief at A List Apart, Principal at Rare Union, Director of Interactive Content & Marketing Strategy at Off Madison Ave, Content Strategy Lead at Off Madison Ave, Web Copywriter/Editor at Off Madison Ave, Jr. Copywriter at Martz Agency, and Freelance Writer.

Sara's expertise and diverse experience equip her to deliver impactful coaching, strategy, and insights across various domains, contributing significantly to building positive work cultures.